Chris Rooke is Senior Vice President of Strategy at Nativo, the leading provider of native and content advertising technology to premium publishers and marketers.
Chris guides Nativo’s long-term strategy and growth; leads corporate business development and strategic partnerships; and furthers Nativo’s active role within industry initiatives and trade bodies.
With more than 20 years of experience in media, content and ad technology, Chris has led significant innovations in digital marketing, consumer engagement, and publisher monetization.
Prior to Nativo, Chris held senior executive roles at true[X] and CBS, where he led several initiatives including global business development, programmatic strategy, demand services, platform sales and customer success.
Articles by Chris Rooke