Andre Alpar’s entrepreneurial activity in online marketing began in 1998 during his studies in economics at the TU Darmstadt in Germany. After building several companies, he served as a strategic online marketing consultant for Rocket Internet for over three years. Parallel to his professional career he acts as a business angel at more than 40 internet start-ups. Andre created the online marketing conferences OMCap, PPC Masters and Content Marketing Masters. Moreover, he was the CEO of the 170-strong Search and Content Marketing Agency Performics in Berlin. Performics is one of the largest globally operating performance marketing agencies with more than 2,400 employees worldwide. Also he is an renowned author with three books and dozens of published magazine articles.