A Native Ad on Defending Infrastructure Against Cyber Attacks

NAIs pick of the week: a native 3D 360 experience from Siemens with an interactive map showing how fragile our infrastructure is.
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This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.


Stine-copy

By Stine Holmgaard
COO of Native Advertising Institute
Copenhagen, Denmark
Connect


Siemens, the global technology company has gone an extra mile to make us aware of the threats of cyber attacks aimed at critical infrastructure and the importance of cybersecurity in a campaign on the Washington Post.

Produced by WP Brand Studio, the Siemens content piece is an impressively well-executed example of a native 3D 360 experience. The experience introduces the reader to two hypothetical cyber attack scenarios – a manufacturing plant miscalculation and a power grid systems shut down due to insufficient cybersecurity.

RELATED: PostNord Gives Expressen-Readers the Option to Ask Anything in Real Life

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The reader is presented with serious yet very informative stories that unfold as the reader clicks on a timeline at an interactive map to uncover how fragile our infrastructure actually is and how cyber attacks may lead to severe safety hazards and a threat of our daily lives.

To view the campaign in full, click here.

Did you create a powerful piece of native advertising that you want to share with the world? Submit it for the Native Advertising Awards 2018 before July 6th and get a chance to be acknowledged amongst the best in the industry.

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