This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.
By Stine Holmgaard
COO of Native Advertising Institute
Copenhagen, Denmark
Connect
Siemens, the global technology company has gone an extra mile to make us aware of the threats of cyber attacks aimed at critical infrastructure and the importance of cybersecurity in a campaign on the Washington Post.
Produced by WP Brand Studio, the Siemens content piece is an impressively well-executed example of a native 3D 360 experience. The experience introduces the reader to two hypothetical cyber attack scenarios – a manufacturing plant miscalculation and a power grid systems shut down due to insufficient cybersecurity.
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The reader is presented with serious yet very informative stories that unfold as the reader clicks on a timeline at an interactive map to uncover how fragile our infrastructure actually is and how cyber attacks may lead to severe safety hazards and a threat of our daily lives.
To view the campaign in full, click here.
