09 Nov 2017
11:00 - 11:30
Transforming Topics Into Engaging Stories
Just because you have a topic for your next branded content campaign doesn’t mean you have a story that will provide value to readers. Learn how to transform concepts or topics into compelling stories that will attract and engage your target audience. This framework, rooted in audience-first thinking and performance data, will help you sharpen your pitch and craft stories that readers will click on, derive value from, remember, and share.
You will walk away from this session with:
- A framework for evaluating potential reader engagement with potential topics.
- And understanding of the critical connection between audience-first thinking and content campaign performance.
- The tools to start crafting strong headline writing skills to sharpen your pitch and draw readers to your content.