Customer experience is the biggest challenge when creating relevant content that truly resonates with customers, but it is in fact, also the greatest opportunity companies are faced with, today. Digital provides us with a landscape, whereby we can see the connecting points between different perspectives. But Customer experience is way more than IT. It requires a paradigm shift for the whole organization: We need to rethink and relearn our acting and thinking.
You will leave this session with:
A new understanding on which decisions, strategic and tactical tools, skills, and culture, best-in-class global companies are using to create a truly sustainable customer experience.