The Simple Equation of Content in Social Media

09 Nov 2017
14:15 - 14:45
Grenander 3+4

The Simple Equation of Content in Social Media

In social media, the demands for quality are put on every individual piece of content. There is no room for irrelevant, or ”page-filling” content in a ruthlessly competitive distribution system of social feeds. Core to this new reality is 1) understanding why a certain story performs well, and 2) being able to use these insights in creating new stories. Swedish publisher KIT is doing just this.

In only two years KIT has become a unique voice in the Swedish media industry while also building a business model based on insights instead of clicks. During this session, Marketing Manager Jonna Ekman will let you in on the secrets behind the success.

You will leave this session with:

The comforting insight that you don’t need to use cute cats to tell your stories in social media. You will also realize that using data in storytelling doesn’t have to kill your creativity, quite the opposite: it will probably even enhance it.

The world of algorithms may seem complex, but publishing content on Facebook is actually a quite simple equation: it’s easy to distribute good content, and difficult – or expensive – to distribute bad content. So the million dollar question is: how do we tell better stories? Swedish publisher KIT has found a revolutionizing answer.

By developing Story Engine, a unique tool for storytelling in social media, they get precise, data-based recommendations on how they should tell every story to get the effect they want on social platforms.

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