Relevance, trust, strategy: The magic formula for native advertising in highly targeted markets

08 Nov 2017
12:50 - 13:20
Grenander 3+4

Relevance, trust, strategy: The magic formula for native advertising in highly targeted markets

Users have no tolerance for content that doesn’t fulfill their needs, highly-targeted audiences in particular. For sure: Creating compelling content and earning users’ trust is an editor’s everyday challenge – No matter if its editorial or native. But when it comes to native advertising, it’s not only about editorial entertaining, it’s about teamwork! Therefore, especially Small and Medium-sized Enterprises with limited resources need to strategize their sales and editorial department into a native taskforce to deliver successful native campaigns to happy advertisers and users.

 

You will leave this session with:

Tips from a niche publisher for turning existing staff into a native taskforce, ways to identify and acquire native advertising clients and best practices.

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