Native & Programmatic : The Perfect Match
The way consumers browse the internet, seek and consume information, view advertising and interact with brands is ever changing. Marketers have to adapt their communication strategy accordingly. As such, they need to create tailored messages, customize content and distribute it in the most efficient way possible, to the best audience and at the most appropriate time. Marketers now have the opportunity to showcase their brand as well as their products to segmented yet scalable audiences, with the view to increase awareness and drive sales.
Brand content delivered through native advertising has taken center stage. It is now essential to a successful communication strategy, executed via programmatic channels. Native advertising helps brands come to life and achieve results. In this session, Mickael Ferreira will elaborate on the above statement and detail which techniques and content strategies can be deployed by a brand to bring rich and valuable experiences to their customers.