Insights + Data = Creativity Roadmap
Creating engaging branded content that cuts through the clutter is all about reaching the right person on the right device at the right time. Compelling storytelling obviously is a key ingredient, but leveraging big data to reveal insights around specific audiences’ preferences informs the sandbox we should play in. At Mashable Brand X, we work closely with our Product Team to produce best-in-class storytelling fueled by data mapping back to our client’s KPIs.
You will leave this session with:
A new understanding of how to apply AI, Insights and Creative Technology to build better branded content that audiences not only consume but engage with and share. Using a Mashable Brand X content campaign as a case study, we’ll discuss how to build purpose-driven content that comes to life across distribution channels.