Dark Native – The Content Marketing Revolution, Ad Tech and Its Unintended Consequences

08 Nov 2017
15:30 - 16:10
Alexander 1-3

Dark Native – The Content Marketing Revolution, Ad Tech and Its Unintended Consequences

Let´s face it: While we wanted to bring value back into communication by creating relevant information and entertainment, our little revolution was hijacked by uninvited guests. “Dark Native” has become the single most dangerous threat to some of the fundamentals of our society. By weaponizing social media through native advertising and playing the monetization engines of Google and Facebook public discourse is on the verge of spinning out of control.

 

You will leave the session with:

The feeling, that we as communication experts have a fantastic opportunity, the right skills but also the obligation to fire back.

 

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