Interest Drives Results
In an age defined by digital, personalization has become a hot topic. Nevertheless, we still find a majority of advertisers and publishers targeting their audiences according to very broad segments, and by default replicating the traditional advertising models found in print and TV into the online space. Data, another hot topic, means that we can now truly understand the full scope of our audience’s interest and personalize their experience in a more meaningful way. In other words, take a user-driven approach, otherwise known as Native Advertising.
Alexander Erlmeier, Outbrain’s Managing Director for Central Europe, explains why knowing the true and ever-changing interests of your audience is the key to successful growing your audience and keeping them engaged. Alex will present current studies challenging the status quo and demonstrate how an interest-based strategy drives results.
You will leave this session with:
Insights, data and best practices on how brands and publishers can leverage interest-based marketing for higher engagement and more comprehensive native advertising solutions.