How to Innovate and Qualify New Revenue Streams
The ever-changing media landscape has set a new paradigm for executives in the media industry – both on the newsroom and the business side of things.
We now see that medias appoint directors of new ad products and head of new revenue streams, which directly shows the premise for media organizations – you have to identify and test new revenue streams more often than before.
With the new revenue potentials breaking the surface with more rapid pace, the media industry must, therefore, react faster and faster on new propositions.
Martin Bjørn Madsen will present a simple yet powerful framework that puts core industry challenges in the center of the process of innovating and qualifying new revenue streams.
This session aims to bridge the strategical challenges with a hands-on approach and will give you a tool and specific ideas, that you can bring to life in your own organisation, immidialaty after the speak.