Facebook Ads: How to master paid social on Facebook and become a data Jedi
Paid Social, and especially Facebook, is steadily becoming an integral part of the marketing mix for brands. Most brands outsource to their agency, but do you really know what your agency is doing with your money, and more importantly, your data? Ownership of data is becoming increasingly important, and brands need to make sure that their data really is their data. This session will give you a sneak peek into the art of matching the right Facebook Ad with your specific goal for the campaign. Lastly, we will take a look at the latest trends in the world of Facebook Ads.
After this session you’ll be able to:
- Identify the right Facebook Ad for your campaign
- Take ownership of your data on Facebook
- Be on top of the creative development on Facebook