Your Content Strategy Needs a Reality Check

08 Nov 2017
16:10 - 16:50
Alexander 1-3

Your Content Strategy Needs a Reality Check

Marketers have been operating under a false pretense regarding their audience’s ability to concentrate for longer than 8 seconds. I call this the Myth of the Goldfish. In this keynote, I’ll debunk the myth and reveal how changes in society’s ability to multi-task are transforming how companies should approach their native advertising strategy and content marketing efforts.

 

You will leave this session with a new understanding of:

  • How to create the most efficient content to fuel your native advertising efforts
  • How to use native advertising on LinkedIn as a testing ground for your broader content marketing strategy
  • The best examples of native advertising on LinkedIn and expert tips you can implement immediately
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