Your Content Strategy Needs a Reality Check
Marketers have been operating under a false pretense regarding their audience’s ability to concentrate for longer than 8 seconds. I call this the Myth of the Goldfish. In this keynote, I’ll debunk the myth and reveal how changes in society’s ability to multi-task are transforming how companies should approach their native advertising strategy and content marketing efforts.
You will leave this session with a new understanding of:
- How to create the most efficient content to fuel your native advertising efforts
- How to use native advertising on LinkedIn as a testing ground for your broader content marketing strategy
- The best examples of native advertising on LinkedIn and expert tips you can implement immediately