Panel: Content Quality – Balancing Users and Brand to Create Killer Content
The battle lines are drawn in the first meeting: The brand wants X. The editor fights for Y. Most often, they meet somewhere in the middle. Is this the way to create great content? Does this get the best results for brands – and thus bigger budgets? This session we’ll explore the good, the bad and the brilliant in the creative process.
- Clare Carr, Parse.ly
- Ana Plisic, Hanza Media Native Ad Studio
- Gustav Gatu, HD-Sydsvenskan
Panel Moderated by Tom Jenen, Director and Advisor at Threepwood Ltd.