Collaboration or Collapse: Building sustainability for publishers AND advertisers in the Native economy

Collaboration or Collapse: Building sustainability for publishers AND advertisers in the Native economy

The rise and rise of Native Advertising are giving publishers both a new revenue stream and a deeper relationship with advertisers. For advertisers, Native is a fast growing and important element in the marketing mix, creating opportunities for both sales, customer loyalty and brand awareness.

 But how does this relationship scale? Faced with international platforms that offer almost infinite reach, publishers and advertisers need to discuss and explore the opportunities that exist in local collaboration. The future of publisher-driven distribution is through Collaboration… In this talk, we will help you understand what Limitless Audience for True Native can look like…