Bringing Video to Content Recommendation
This session, directed at intermediate to expert level marketing, publishing, sales and ad tech professionals, will focus on how to leverage video content recommendations to engage consumers, increase publisher revenue and provide a better user experience.
The objective is to educate the audience on best practices and the extraordinary potential of native video to help advertisers reach new audiences, while simultaneously increasing revenue for publishers. Through A/B testing results and case study metrics, Michael can share his experience with video content recommendation to give real-life examples of why native video ads are so impactful.
You will leave this session with:
- A new understanding of how to prioritise the User Experience and to give people what they want – more videos, and stop bombarding them with intrusive formats that contribute to a poor user experience.
- You will learn how to drive engagement and audience retention through video content and to leverage users’ preferred consumption path; both key for effective native video ads.