Brands should think Natively too
Native Advertising isn’t just for publishers. More and more, Brands act as publishers too, and that’s why it’s just as important for Brands to create content that is native to each platform. It’s more than just changing the aspect ratio to vertical or square. The way we tell stories on each platform is different, and it’s important to speak the language of the platform — and that doesn’t just mean memes everywhere.
You will leave this session with:
Ways to approach native content as a Brand, tips for getting the Brand on board with social-first language, and ideas for per platform content.