The Future of Native

09 Nov 2017
15:45 - 16:25
Alexander 1-3

The Future of Native

Marketing is a tough job, especially when we are all judged on immediate results. What we do today is always the most important thing that matters to our bottom line, but what about tomorrow? Where do we go from here? Yes, mobile, social, video and distribution are where the budgets go, but when do we start spending time and money on the crazy stuff? When does AI drive native experiences? Where has the screen gone? How do we leverage the platforms of tomorrow to get results today? In this closing keynote, Brandon Keenen will be looking beyond traditional native formats and how marketers are thinking and testing VR, Chatbots, Screenless content, VOD, personalized devices, dark social and more. So buckle up and get ready for a futuristic ride that may send you home buzzing with new ideas and inspiration.

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