Making Stories Matter: What’s Next in Branded Content

09 Nov 2017
15:05 - 15:35
Grenander 1+2

Making Stories Matter: What’s Next in Branded Content

We’re bombarded with a ton of news and entertainment options at every moment of the day. How do you make content that cuts through the clutter and resonates with your audience? From her vantage point running an award-winning branded content agency that produces over 100 multimedia programs per year, the head of The Washington Post’s BrandStudio will discuss the trends that are driving emotional, effective digital storytelling today and tomorrow, including:

  1. Focus on story
  2. Be original
  3. Transport your audience
  4. Get personal
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