Master Class: How to turn your native advertising unit from a necessary offering to a vital contributor to the bottom line

10 Nov 2017
9:00 - 12:40
Axel-Springer-Strasse 65, 10888 Berlin

Master Class: How to turn your native advertising unit from a necessary offering to a vital contributor to the bottom line

NB: The Master class is accessible to All-Access Pass holders and Workshop Only Pass holders

Join Visa head of content Stephanie Losee and Head of WP BrandStudio, Annie Granatstein for a half-day intensive workshop for publishers about how to turn their native advertising unit from a necessary offering to a vital contributor to the bottom line.

In this Native Advertising Master Class, you will share your organization’s unique challenges and learn individualized solutions for how to:

 

  • Pitch, explain, price and sell native to brands
  • Respond effectively to RFPs
  • Market your publication’s unique offering against your peer group
  • Develop products and pricing structures
  • Train sales staff for integrating native into their proposals
  • Staff and organize the creative team and train sales on how to work with them
  • Combine native with other types of advertising to maximize impact
  • Buy reach on other platforms strategically and cost-effectively

 

November 10th Schedule:

09:00 – 10:00 Breakfast and ‘Food for Thought’ by BILD Brand Studio

10:00 – 10:40 Session 1: The Six Elements of a Profitable Native Ad Unit

10:40 – 11:10 Discussion/Exercise/Q&A

11:10 – 11:30 Break

11:30 – 12:10 Session 2: What Stands Between You and Revenue Growth?

12:10 – 12:40 Discussion/Exercise/Q&A

12:40 Wrap up & conclusion

 

Register now

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