Think Like A Journalist, Write Like A Storyteller

09 Nov 2017
9:20 - 10:00
Alexander 1-3

Think Like A Journalist, Write Like A Storyteller

With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks and approaches to be learned from the world of journalism. This session will share some journalistic best practices taught in J-school classrooms and used in newsrooms across the country, allowing brand marketers and content strategists to make high-quality content and to better understand the processes and philosophies of journalists. Put on your press hats and get ready to #ThinkLikeAJournalist.

After this session you’ll be able to:

  • Identify which content ideas are truly “newsworthy”
  • Take a journalistic approach to finding stories and sources
  • Understand the role that powerful stories can play (and how to craft ones that get noticed)
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