How to Reach Millennials with Native Advertising
Millennials are the most skeptic audience group of all. Brands start to understand that in order to reach them, it’s not just about being present. It’s about being relevant and telling authentic stories.
And in order to truly reach Millennials as a publisher or a brand you should go as far as to get into bed with them – literally speaking. Because this target audience are most active right after getting up and right before they put their phone down to go to sleep. Besides the right timing we should also ask ourselves: What is good content and what works on which social media channel or platform? What does a story need to convince Millennials to buy products and services?
You will leave this session with:
- A new understanding of how Millennials think and what type of content they prefer.
- Knowledge on how to succeed in getting their attention
- A new realisation. You thought you understood (how to reach) Millennials? After this session you may rethink your strategy!