How to Use Influence Marketing to Increase Brand Trust
Brand trust continues to decline making traditional advertising less effective. This coupled with the rise of ad blockers is causing marketers to significantly shift budget toward earned media and specifically influencers. Today, consumers trust 3rd parties far more than brands with influencers, publishers and even consumer reviews all carrying weight. We’ll explore how savvy marketers can leverage influence across the marketing mix to drive meaningful and measurable brand lift and sales.
You will leave this session with:
Data and best practices on the role of influence in marketing and how to harness it to deliver against brand lift and sales.