BRANDING, ENGAGEMENT AND LEADS: UNDERSTAND THE CUSTOMER JOURNEY WITH NATIVE ADVERTISING

06 Apr 2017
14:40 – 15:10

BRANDING, ENGAGEMENT AND LEADS: UNDERSTAND THE CUSTOMER JOURNEY WITH NATIVE ADVERTISING

In this keynote, Kolja Kleist, Director Customer & Brand Management at BurdaForward, present the new “Goodvertising” strategy of the company and will explain how BurdaForward is pushing their native advertising efforts to help advertisers excel in their channels.

Based on best cases, research studies and great experience in fostering great native advertising campaigns, Kolja Kleist will show how all relevant parts of the marketing funnel can be covered by a well-tailored native advertising campaign.

You will leave this session with

  • a better understanding of the effectiveness of native advertising
  • recommendations for building a perfect native campaign
  • insights into the most important KPIs for native advertising campaigns and how they affect your success
  • the knowledge that native advertising is measurable
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