Investments in Getting Reach Should Outweigh the Production Efforts

Native advertising is a great way of getting reach within content marketing campaigns, says Andre Alpar, Business Angel & CEO at Alpar Beteiligungs GmbH, and official speaker at the Native Advertising DAYS17.   But there are challenges as well and experimenting and allowing ‘trial and errors’ are important keys to succeeding, he says.  Native advertising is … Continue reading Investments in Getting Reach Should Outweigh the Production Efforts