Episode 3: How to Create Native Advertising for the Holiday Season
My number one piece of advice is to spotlight your customers. Figure out their biggest problems and address ways to solve them.
In this video, I provide expert insights into how to stand out from the crowd this holiday season.
First up, content generation. My number one piece of advice is to spotlight your customers. Figure out their biggest problems and address ways to solve them.
One way to spotlight your customers is through User Generated Content (UGC). Whether you’re sharing organic social media posts or working with influencers, finding ways to amplify these voices is paramount.
Next, I discuss the only failsafe way to create a successful native ad. Too many marketers get bogged down in producing “catchy” headline and imagery, rather than focusing on the more important element: user experience after the click.
If you provide relevant and engaging content, your ad, which is essentially a summary of that content, will shine.
Native Advertising Insights is a video series hosted by StackAdapt Co-Founder and COO, Vitaly Pecherskiy. In this series, Pecherskiy examines the role of native advertising in today’s digital marketing mix.