How does Cisco, the largest networking company in the world, work with social media? We asked Joie Healy in this Q&A. She is a Senior Manager of Social Media Communications at Cisco and manages the social media team and produces content for Cisco’s Technology News site as well as other corporate communications channels.
What is the most important lesson you have learned about social media at Cisco?
Take chances! No matter if you are a tech company, B2B company or consumer company your audience always engages with great content. Images and great storytelling are always key so remember to take chances and continue to push the limits.
If you find something that works once, do it again.
What do you think publishers, brands and advertisers most commonly ‘get wrong’ about social media?
I sometimes believe we over think things and instead need to take a step back and look at the content we, ourselves, are engaging with on social. If the content doesn’t make me want to stop and pause while scrolling through my feed then why would anyone else stop and pause?
What’s your best advice regarding measuring the effect of social media and spending money wisely on social media distribution?
If you find something that works once, do it again. A lot of times our own audience doesn’t catch on the first couple of times we do something so why not try it a few more times. It’s sort of like that saying “tell the audience what you’re going to say, say it, and then tell them what you’ve said.”
Facebook is doing a great job reinventing itself.
Where do you see social media going in the coming years — will Facebook be challenged?
Who the heck knows! Social is moving so quickly and evolving constantly. It is hard to keep up but also fun to be a part of it. Facebook is doing a great job reinventing itself, right when you think they are out of the game they come right back. I think Facebook lives were a great addition and I’m excited to see what is next.
Joie Healy is an official speaker at this year’s Native Advertising Days – the biggest international conference on content distribution and content promotion
Why should attendees at Native Advertising DAYS absolutely not miss your presentation?
I love what I do and hope to bring tips and insight to those attending. I think my experience in broadcast news for so many years has helped me tremendously and I bring a fresh perspective to marketing and storytelling.