Native Advertising Challenge: Tell a Story That Will Improve People’s Lives
What is the secret to good native advertising? What is the biggest challenge for native advertising? What is the future of native advertising? We ask... Read More
Swedish Award Winning Brand Studio: It’s All About True Native
This article is part of a series of interviews that NAI has conducted with the directors of publishers’ Native Ad Studios around the world. Please... Read More
Native Advertising Only Has a Future If We Take It Seriously
What is the secret to good native advertising? What is the biggest challenge for native advertising? What is the future of native advertising? We ask... Read More
How Brand Studio Challenged the Client’s Budget and Brief to Create Engaging Native Campaign
At the Native Advertising Institute, we aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organisations worldwide... Read More
5 Branded Video Content Myths Put to Bed
By Pete Fergusson CEO of Nemorin Creative Film & Video London, UK Connect As more and more brands turn their attentions to branded content, it’s... Read More
Case Study: How Car Brand Built Customer Relations Through Native Video
This case study is part of a collection of award-winning native advertising examples studies from Native Advertising Awards presented by The Native Advertising Institute. We... Read More
The Perfect Marriage Between Video and Data
Jonna Ekman is Marketing Manager at KIT, a Swedish online news publisher that has developed the platform Story Engine – a tool that gives recommendations on... Read More
6 Brands Rocking Video Native Advertising in 2017 — and How You Can Do the Same
By Tod Plotkin Executive Producer, Green Buzz Agency Washington D.C., USA Connect When it comes to native advertising, it’s obvious that the goal is to... Read More
Why Visuals Are the Most Important Thing in Brand Storytelling
By Newell Thompson SVP of Sales & Marketing at Fabl New York, USA Connect When GE first started experimenting with social media, it did what... Read More
Boston Globe Media’s Brand Studio Works Like a Mini-Newsroom
This article is part of a series of interviews that NAI has conducted with the directors of publishers’ Native Ad Studios around the world. Please reach... Read More