How Nordisk Film & VG Partnerstudio Won Gold for Best Use of Text
This campaign won Gold for Best Use of Text at Native Advertising Awards 2017. Should your campaign win this year? Submit your work now for... Read More
T Brand Studio: 12 Tips for Creating Killer Content
“We see that audiences are a lot more likely to find the brand a trustworthy source when the content that we’re sharing provides value to... Read More
3 Ways to Engage Your Audience with Advertiser Funded Programmes (AFPs)
By Nina Nørgaard Jacobsen CEO of Biites Copenhagen, Denmark Connect We recently founded Biites, a platform dedicated to advertiser funded programmes (AFPs) only. Even though... Read More
5 Ways to Convince Brands to Tell Real Stories
Brands are not used to getting outside their comfort zone and being honest and transparent with their audience. Do you ever deal with clients —... Read More
3 Examples Proving that Branded Videos Can be Both Simple and Smart
By Pete Fergusson Founder and CEO of Nemorin Creative Film & Media London, UK Connect Brands all over the world are having fantastic success with... Read More
How Niche Publication Works with Multiple Sponsors and Native Ads about Science
This article is part of a series of interviews that NAI has conducted with the directors of publisher’s Native Ad Studios around the world. Please... Read More
How Multimedia Native Articles Promoted Three Irish Regions
Summary To promote three regions for the National Tourism Development Authority of Ireland, Mindshare and Independent News & Media created a series of multimedia articles.... Read More
How a Motion Picture got Attention Because of a Native Article That Stops Where the Movie Begins
Summary To create interest in the movie “The King’s Choice”, VG Partnerstudio created a detailed story of what happened in the dramatic hours leading up... Read More
How the Ford Ranger Was Promoted by Defining Toughness in Native Articles
Summary To position the Ford Ranger as a tough and powerful truck, Rappler created native articles that focused on different persons and their perception of... Read More
How Pharma Company Promoted the Pill in Croatia by Educating About Safe Sex
Summary By creating 7 articles about sex, sex education and abortion in Croatia, 24sata d.o.o helped the pharmaceutical company Pliva to promote the birth control... Read More