The GDPR Makes Native Advertising Even More Important
The GDPR (General Data Protection Regulations) comes into effect in May 2018, and the new regulations will have implications for digital media since consumers need to... Read More
The Role of AI in Native Advertising – and How to Use It Effectively
Does Artificial Intelligence (AI) have a place in native advertising? Can it help marketers succeed with native advertising? How? We asked Dale Lovell, Chief Digital... Read More
Brands Should Add Native Advertising to Their Digital Marketing Toolset
Brands who still haven’t tapped into native advertising should seriously consider doing so, says Andre Alpar, Digital Marketer Strategist. But you have to start out... Read More
Brands and Publishers Need to Take Social Media Seriously!
“Since I come from KIT Publisher that publishes primarily on social media, sometimes we get the question, ‘so why should I be on social media?’... Read More
Why Brands Doing Native Advertising Should Partner up with Publishers
“One of the big challenges as a brand, when you’re getting into native advertising, is figuring out which publisher you want to work with,” says... Read More
How Brands Can Succeed With Content on Social Media
People spend a lot of time on social media. But it’s not to watch commercials. So how do brand marketers reach those people? Which essentials should... Read More
Geotargeting Is Not Enough When Creating Local Native Advertising
There is one crucial thing we always forget when we are creating good local native advertising, says Ricki Petrini, Head of Content Studio at Mediekompaniet –... Read More
“When Everybody’s Doing Perfect Content, Distribution Is King”
This article is part of a series of interviews that NAI has conducted with brands all over the world who are focusing on content marketing... Read More
Does an AFP Only Platform Have a Future?
A platform dedicated entirely to advertiser-funded programming (AFPs) has become reality in Denmark since the platform Biites launched in November 2017. A streaming service like... Read More
“The Perfect Task Force for Native Advertising Consists of the Sales Team and the Editorial Team”
“There has to be a big collaboration between the editorial team and the sales team because when you’re talking about native, you’re talking about storytelling,” says... Read More