How Brands Can Succeed With Content on Social Media
People spend a lot of time on social media. But it’s not to watch commercials. So how do brand marketers reach those people? Which essentials should... Read More
Geotargeting Is Not Enough When Creating Local Native Advertising
There is one crucial thing we always forget when we are creating good local native advertising, says Ricki Petrini, Head of Content Studio at Mediekompaniet –... Read More
“When Everybody’s Doing Perfect Content, Distribution Is King”
This article is part of a series of interviews that NAI has conducted with brands all over the world who are focusing on content marketing... Read More
Does an AFP Only Platform Have a Future?
A platform dedicated entirely to advertiser-funded programming (AFPs) has become reality in Denmark since the platform Biites launched in November 2017. A streaming service like... Read More
“The Perfect Task Force for Native Advertising Consists of the Sales Team and the Editorial Team”
“There has to be a big collaboration between the editorial team and the sales team because when you’re talking about native, you’re talking about storytelling,” says... Read More
Brands Should Demand Ownership of Data
“Third party measurement is really important because it is honest,” says Anda Gansca, CEO and Co-Founder of Knotch, who believes there is a big problem... Read More
Using Data Is a Good Way to Win Awards
“Data as part of a marketing strategy really has three different purposes,” says Clare Carr. Clare Carr is VP of Marketing at Parse.ly and we... Read More
How Brands and Publishers Can Create a Sustainable Native Ecosystem
Digital Strategist Pontus Staunstrup moderated a panel discussion at Native Advertising DAYS 2017 titled: “Sustainable Collaboration Models for Native Advertising”. Because one key issue for both... Read More
Thinking Like a Journalist Will Make You Awesome at Native Advertising
“One of the things about journalism that relates so closely to native advertising is the desire to put your readers first. If you put your... Read More
The Secrets to Creating True Native to Women
“To me, true native is when the journalist of the brand is really deeply involved in doing the best piece of content,” says Camilla Kjems... Read More