A Different Approach to Solving Shared Global Challenges
This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.... Read More
Gucci Grabs the Megaphone – Free to Dream, Free to be a Rebel
This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.... Read More
A Native Ad on Defending Infrastructure Against Cyber Attacks
This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.... Read More
3 Perfect Examples of Native Advertising Awards Entries
The deadline for the Native Advertising Awards 2018 is coming up (July 6th). And we know it can be difficult and stressful to make an... Read More
How a Jewelry Brand Increased Brand Awareness with Programmatic Native Ads
This case study first appeared in the ebook “The Global Guide to Native Advertising Technology 2018” The results opened their eyes to the potential of using... Read More
How Nordisk Film & VG Partnerstudio Won Gold for Best Use of Text
This campaign won Gold for Best Use of Text at Native Advertising Awards 2017. Should your campaign win this year? Submit your work now for... Read More
Native Advertising That Works? 3 Takeaways from Award-Winning Examples
The e-book ‘Award Winning Native Advertising Examples 2017’ feature 32 award-winning native advertising examples and our hope is that these will inspire and advance the practice... Read More
How Coca-Cola Reached Millennials by Creating a YouTube Talent Show
Summary In order to reach teens and millennials in Croatia, Coca-Cola, the Croatian YouTube network JoomBoos and 24sata d.o.o. created a YouTube talent show. The... Read More
How Drugstore Promoted Sun Cream to Young People with Provocative Awareness Campaign
Summary Drogerie Markt wanted to promote its sun cream and raise awareness about the importance of sunscreen, so 24sata d.o.o created the native campaign #Striptease... Read More
How a Podcast Got a Digital Marketing Agency to Double in Size
Summary To educate its audience and to generate leads for its digital marketing agency, Site Strategics, the podcast Edge of the Web talks to experts... Read More