The Art and Science of Branded Content Are Easier Than You Think
By Chris Rooke SVP of Strategy at Nativo Los Angeles, USA Connect Creating and distributing branded content is the epitome of art meeting science. Art... Read More
How Publishers and Brands Are Developing a New Approach for Influencer Marketing & Branded Content
By Matt Levin VP of Marketing at SimpleReach New York, USA Connect Most brands have typically approached influencer marketing and custom branded content (i.e. premium... Read More
A Different Approach to Solving Shared Global Challenges
This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.... Read More
IGTV: Thoughts on Instagram’s Direct Hit on YouTube
By Martin Wiinholt CEO, Gonzo Media Copenhagen, Denmark Connect On June 20, 2018, Instagram launched a new video service called IGTV. It is available as a... Read More
Gucci Grabs the Megaphone – Free to Dream, Free to be a Rebel
This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.... Read More
Creating Native Advertising on a Small Budget – This Is How to Do It
“If you had millions, you could do live events, bigger productions, long-term campaigns, etc. When you are working with small budgets, you need to use... Read More
How to Collaborate with Instagram Micro-Influencers and Boost Sales
By Hugh Beaulac Digital Marketer, M2C Project Connect Having 800 million monthly active users, Instagram has become a goldmine for marketers who want to connect... Read More
How to Use an Award Entry to Promote Your Company and Win More Customers
Winning an award can be satisfying and so much fun. It is that simple really. Not only is it fun to compete against the... Read More
A Woman’s Place – Is in an Office in Sweden
This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.... Read More
5 Problems with Programmatic Native Advertising and How to Fix Them with AI
By Chad Pollitt VP of Marketing at inPowered Indiana, USA Connect This is a sponsored post by inPowered There have been many complaints over the years... Read More