How Native Advertising Is Different In B2B and B2C Environments
By Victoria Greene Branding consultant & Freelance writer Connect Since the B2B and B2C marketing environments are very different, you can’t use a static approach... Read More
Melanie Deziel: How Publishers Can Convince Brands to Tell Authentic Stories
Reluctance or maybe even downright scepticism is apparently still what publishers risk facing when producing native advertising solutions for clients. ‘Convincing advertisers to tell real... Read More
How to Reinforce Consistency for a Successful Content Strategy
By Itamar Gero Founder and CEO of SEOReseller.com Connect Here’s what marketers need to understand about content – it’s always a work in progress. You... Read More
3 Data Myths that Native Advertisers Need to Stop Believing
By Finola Austin Brand Strategy Director, Refinery29 Intelligence New York, USA Connect The desire to discover a formula for creating art is not a new... Read More
How Book App Increases Downloads with Content Recommendation
This case study first appeared in the ebook “The Global Guide to Native Advertising Technology 2018” Blinkist uses Native Discovery with Outbrain to be recommended... Read More
Native Advertising on Snapchat? Here’s How
Are you not sure whether to do native advertising on Snapchat? Or how to get started? Eric Fulwiler, Executive Director at VaynerMedia shares his thoughts on... Read More
Top 5 Blockchain-Based Native Advertising Platforms
By Myron Monets Marketing Assistant at Mobilunity Connect Blockchain applications have risen to prominence based on the idea that blockchain would become essential technology infrastructure.... Read More
A Successful Native Advertising Campaign Starts at the End
“I think a lot of brands have not stepped into native advertising yet because they don’t understand how to make it successful or because they... Read More
The Native Ad Tech Landscape Is Growing at Rapid Pace
By Jesper Laursen Founder of Native Advertising Institute Copenhagen, Denmark Connect In 2017, we at the Native Advertising Institute took on an ambitious project to... Read More
The Golden Rules of Paid Content Distribution on Facebook
By Jonna Ekman Marketing Manager at KIT Sweden Connect Every time Facebook tweak their algorithms to decrease the organic distribution for brands and publishers, many... Read More