Why Native Beats Display in Performance and Engagement
By Jason Boshoff Chief Operating Officer, Bidtellect Florida Connect This is a sponsored post by Bidtellect Heard of Native Advertising yet? The buzzword is working... Read More
You Need to Teach, Guide and Inspire Your Readers
Educating clients, collaborating, timing, and engaging your audience is the key to successful native advertising and the key to a great native advertising studio, says Lotta... Read More
Saving the Future of Native Advertising – with Tech
By Tine Karlsen CEO & Co-Founder of Vev Oslo, Norway Connect As a tech-provider for leading native advertising studios, I like to think that I’ve... Read More
“AI Can Be a Marketer’s Competitive Advantage”
Artificial intelligence (AI) is beginning to infiltrate every aspect of marketing, advertising, and communications. And native advertising is no exception. But where and how should... Read More
Why NonSocial Native Will be the New Social
By Charlotte Otremba Marketing Manager & Communications, Bidtellect USA Connect This is a sponsored post by Bidtellect Social networks are falling out of favor: Facebook... Read More
How Publishers Can Learn More About Users to Create Better Content
Cutting out research overall is the worst thing you can do as a publisher if you ask Mindy Yuen, User Experience Design Lead at Hearst... Read More
How to Make the Most of Your Conference Experience
By Stine Holmgaard COO, Partner & Conference Organizer Native Advertising Institute Copenhagen, Denmark Connect Experience tells me that there are two common expectations for conference attendees:... Read More
Why Salespeople are Critically Important to Branded Content
Having a salesperson who really understands the format is critically important to branded content, according to Journalist and Digital Media Expert, Fara Warner. And Fara Warner knows... Read More
Measuring Incrementality in Native Advertising – What and Why?
By Vitaly Percherskiy Co-Founder and COO of StackAdapt Canada Connect The question “Are my ads working?” plagues every marketer I know. But because marketing deals... Read More
The Final Squeeze: Why Banner Ads Suck and Omni-Channels Are Obsolete
Lon Otremba CEO of Bidtellect Florida, USA Connect This is a sponsored post by Bidtellect Traditional omni-channel DSPs have been designed, developed, and utilized to squeeze the... Read More