How To Turn a Tactical Advertiser into a Native Ads Advertiser
By Adam Abelin Nordic Director & Partner at Buzzanova Copenhagen, Denmark Connect Introduction Advertiser: SuperBrugsen (SB) – supermarket chain. Product: Food universe Campaign name: Mig... Read More
Award Winning Native Advertising Examples
This collection of native advertising examples features award-winning native advertising from around the globe, which we hope will inspire and advance the practice of native... Read More
“We Will Be a Replacement for Agencies Unless They Reinvent Themselves”
This article is part of a series of interviews that NAI has conducted with the directors of publishers’ Native Ad Studios around the world. Please reach... Read More
How Paid, Owned and Earned Media Can Support Each Other
How can relevant content drive successful native advertising campaigns and how can paid, owned and earned media play together? We asked Karsten Krämer, Managing Director... Read More
Why the Editorial Team Shouldn’t Produce Native
Tim Cain is a regular contributor to the Native Advertising Institute and Director of Digital First Media. We interviewed him at the 2016 Native Advertising... Read More
Native Advertising Will Be a Normal Part of All Campaigns
This article is part of a series of interviews that NAI has conducted with the directors of publishers’ Native Ad Studios around the world. Please reach... Read More
Does Branded Content Really Work?
By Tobi Elkin Editor, MediaPost’s Native Insider New York, USA Connect That’s the question on the minds of most marketers that have employed some form... Read More
#NativeAdSecrets with Mashable: The Future of Native Advertising is Distribution
What is the secret to good native advertising? What is the biggest challenge for native advertising? What is the future of native advertising? We asked... Read More
Why Setting Up a Content Studio is Strategic to Italian RCS Mediagroup
This article kicks off a new series of interviews that NAI is launching. We will speak to the men and women directing the Native Ad... Read More
Quartz Will Provide More White Label Solutions for Advertisers
Zazie Lucke is VP of Global Marketing at one of the world’s fastest growing digitally native media companies ‘Quartz’ with 19 million unique monthly visitors... Read More