Why Honesty Is the Key to Successful Native Advertising
By Maria Rossen & Christel Rex Laugen Content Creator & Head of Benjamin Native Studio Copenhagen, Denmark Connect with Maria Rossen Connect with Christel Rex... Read More
A Truly Excellent Concept Needs Creative Space, Distribution and Optimisation
Creating truly successful native campaigns is what all native ad studios and brad studios are striving for. But what constitutes such a campaign – and... Read More
Brands Should Implement Newsroom Best Practices to Engage Their Audience
Brands doing content marketing and native advertising could and should learn a lot from newsrooms and the world of journalism if they want to engage... Read More
The Three Essential Steps to Becoming Creative and Innovative
How do you become just as successful as the big native ad studios such as T Brand Studio and Atlantic Re:think? And what does the... Read More
Top 5 Native Creative Strategies Proven to Drive Results this Holiday Season
By Missy Steiner Senior Director of Marketing, Bidtellect New York, USA Connect This is a sponsored post by Bidtellect As the holiday season approaches, one... Read More
Publisher Brand Studios versus Content Agencies
Should you as a brand aim for channel-neutrality or what some call ‘true native’? What are the pros and cons of working with brand studios... Read More
Three Macro Trends for Your Native Content to Tap Into in 2019
By Christoffer Mygind Juul Commercial Editor, Benjamin Native Studio Copenhagen, Denmark Connect It’s impossible to talk about native advertising without talking about worldwide trends. Not... Read More
Do Your Ideas Get Stolen? Your Best Defence Is Unique Ideas
Selling native advertising and generating content ideas is often a demanding job. And what is the best way to do it? By responding to RFPs... Read More
Tearing Down the Wall Can Lead to Better Commercial Content
How do you as a brand studio deliver native advertising to several publications? How should you collaborate with media agencies? And how has Bonnier News... Read More
You Need to Teach, Guide and Inspire Your Readers
Educating clients, collaborating, timing, and engaging your audience is the key to successful native advertising and the key to a great native advertising studio, says Lotta... Read More