Four Native Advertising Challenges and Tips for Dealing With Them
By David Landes Content Director at Tale Stockholm, Sweden Connect Considering the breadth and diversity within native advertising, it’s easy to think your native advertising... Read More
“Why Should a Great Piece of Content be Stuck on One Publisher Platform?”
Native advertising has many faces and the industry doesn’t always agree on what good native is. Some believe native always has to be completely tailor-made... Read More
Why My Journalistic Toolbox Is an Advantage When Producing Branded Content
By Marianne Fischer Content Creator at Benjamin Native Studio Copenhagen, Denmark Connect I recently made a shift from working as an editor with traditional editorial... Read More
The Importance of Having Newsroom Mentality in a Branded Content World
How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do... Read More
How to Move Native Advertising Forward: Start With the TRUTH
By Alexander Højfeldt Lund Head of Content at Brand Movers Copenhagen, Denmark Connect It’s the generally accepted mainstay of our industry that native advertising should... Read More
5 Tips for New Project Managers on Native Advertising Campaigns
By Evie Kevish Project Manager at Shaw Media Marketing Chicago, USA Connect If you are a Project Manager then you have to think like one.... Read More
The 5 Most Important Takeaways from Native Advertising DAYS 2018
By Adam Abelin Nordic Director & Partner, Buzzanova Copenhagen, Denmark Connect Native Advertising Days 2018 took place on the 6th and 7th of November in... Read More
Rethinking Native Advertising: 3 Steps to a Brand Transplant
By Jenna Mescon Editor, Brand Movers Copenhagen, Denmark Connect Some years ago, Carla Johnson, an experienced marketer turned professional speaker and best-selling author had a... Read More
10 Quick Takeaways from Native Advertising DAYS 2018
By Stine F. Mathiasen Head of Content & Creative at Benjamin_Creative Copenhagen, Denmark Connect 450 participants from 45 different countries attended Native Advertising DAYS 2018... Read More
Native Advertisers Must Learn to Collaborate to Make Great Journalism
By Adrian Michaels Director of FirstWord Media London, Great Britain Connect Native advertising is booming – experiencing a growth trajectory almost as exciting as Bitcoin’s... Read More