A Different Approach to Solving Shared Global Challenges

NAIs pick of the week: A beautiful piece of native from BBC Storyworks and a good example of how far you can go to create a different brand image.
bbc storyworks

This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.


Stine-copy

By Stine Holmgaard
COO & Partner, Native Advertising Institute
Copenhagen, Denmark
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In the recent native advertising campaign ‘Tales of Us’, UK’s Department for International Trade has come up with a campaign of illustrated Graphic Novels that challenges the Brits to imagine a future where current challenges throughout society have been solved.

The campaign is produced and distributed by BBC Storyworks. And besides from the obvious beautiful artwork, this short story campaign is a good example of how far you can, in fact, go in the attempt to create a different brand image by using of native advertising.    

Incorporating almost poetic storylines and adding stunning animations is a bold move and the paid promotion efforts on the StoryWorks media platform as well as on Facebook is a pleasant non-disrupting experience.

That’s why ‘Tales of Us’ is NAIs pick of the week.

See the creative campaign here.

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