This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.
In the recent native advertising campaign ‘Tales of Us’, UK’s Department for International Trade has come up with a campaign of illustrated Graphic Novels that challenges the Brits to imagine a future where current challenges throughout society have been solved.
The campaign is produced and distributed by BBC Storyworks. And besides from the obvious beautiful artwork, this short story campaign is a good example of how far you can, in fact, go in the attempt to create a different brand image by using of native advertising.
Incorporating almost poetic storylines and adding stunning animations is a bold move and the paid promotion efforts on the StoryWorks media platform as well as on Facebook is a pleasant non-disrupting experience.
That’s why ‘Tales of Us’ is NAIs pick of the week.
See the creative campaign here.