How to Run a Native Advertising Award-Winning Branded Content Studio

Interview with Nemorin Creative Film & Video, the "Native Advertising Agency/Studio of the Year (under 20)" 2017.
award-winning branded content studio

In 2017, the branded video agency Nemorin Creative Film & Video won a gold Native Advertising Award in the category “Native Advertising Agency/Studio of the Year (under 20)“.

Something that the agency flaunts on the front page of their website. Because as Pete Fergusson, Owner & CEO of Nemorin Creative says, “We are extremely proud to have won this award, particularly given the credentials of our peers.”

We asked Pete Fergusson to tell us a little bit about running a successful branded studio and winning the award last year. Remember that you can nominate an agency/studio for this year’s Native Advertising Awards until July 6th.

Producer Thomas Winward and CEO & Owner of Nemorin Creative accepting their award at Native Advertising DAYS 2017

Producer Thomas Winward and CEO & Owner of Nemorin Creative accepting their award at Native Advertising DAYS 2017.

One of our main philosophies which we apply to every project, regardless of the format or the client, is to put story first

Running a successful branded studio

What is the secret to running a successful branded studio?

The secret to running a successful branded studio, like all businesses, is surrounding yourself with a strong team.

Nemorin has a core team of Producers, Account Managers, Editors and Motion Graphics Designers, all from diverse backgrounds with a unique perspective on projects. As with any creative endeavour, collaboration and communication are key.

RELATED: T Brand Studio’s Creative Process and Most Essential Learnings

Having a solid team at the core of each project with a background that spans advertising, film, editorial and publishing puts us in an excellent position to understand our clients’ needs and deliver films that work from a brand and audience perspective. 

What learnings would you pass on to other branded studios who want to be even better at what they do?

One of our main philosophies which we apply to every project, regardless of the format or the client, is to put story first.

Whether we are creating B2B videos, television adverts or online documentaries, narrative is the driving force of our content. The sweet spot is balancing story with our clients’ objectives.

It’s important never to dismiss the client’s ideas or business objectives.

Working with clients

How do you get new clients for your studio?

New clients come to us via a combination of word of mouth and networking. We’re always heading out to great expos and conferences like Native Advertising DAYS which offer brilliant opportunities for business development. We don’t tend to pitch for work.

RELATED: 3 Perfect Examples of Native Advertising Awards Entries

What are the dos and don’ts when starting up with new clients?

Starting up with new clients is always exciting, because of the opportunities. Clients always come to us with a project in mind, and it’s important to remember that they know their business best. But we also aren’t afraid to suggest other creative approaches that maybe the client hadn’t considered or is unaware of.

For example, talking head videos are great, but have they considered stop motion animation, a profile film or using techniques such as eye direct rigs? At the same time, it’s important never to dismiss the client’s ideas or business objectives.

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We’re using the award logo across all of our marketing as it’s a testament to our ethos and a recognition of the format we live and breathe every day.

Winning a Native Advertising Award

What has it meant for you to win the award for Native Advertising Studio of the Year (under 20 people)?

We love the fact this award recognises our business overall, rather than one project. We’re extremely proud to have won this award, particularly given the credentials of our peers. We’re using the award logo across all of our marketing as it’s a testament to our ethos and a recognition of the format we live and breathe every day.

RELATED: How 24sata Leveraged Their 11 Native Advertising Awards

In what ways have you used the award to promote yourself as a studio? And which results did it drive?

It’s a great accolade and we’ve shouted about it on our website and social channels. Our claim also sits nicely at the beginning of our showreel, and the award itself is displayed proudly in our London studio. It’s always something we lead with in pitches and new clients love it. It adds kudos to our work and proves that we know what we’re talking about.

We run a weekly creative session where we each share our favourite videos

Successful native video campaigns

Where do you find inspiration for the native video campaigns that you create?

With a team from a wide range of backgrounds, it’s always good to hear each other’s opinions. We run a weekly creative session where we each share our favourite videos that we’ve seen around the internet that week. It is a great way to keep up to date with the industry, changing fashions, and other ways to approach creative briefs.

Can you mention some of your most recent, successful achievements at Nemorin?

Our film for JLC carries editorial weight, with exclusive access to the craftsmanship that goes into making their luxury watches. The film balances editorial integrity and brand messaging perfectly.

Mr Porter | JLC from Nemorin Creative on Vimeo.

Recently we were thrilled to work on a campaign with dating site My Single Friend via their agency after a successful pitch. We developed the creative from scratch to produce a video made from archive stock footage, tied together with a poetic voiceover. We added bespoke motion graphics and sound design to finish it off and created two versions: a thirty-second version and a ten-second cut-down which were aired on Sky. 

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