SEO as a digital marketing tool is so far the most effective. Those who have tried to have a success story to tell. While SEO is not an overnight success, it calls for effort devotion and of course, a lot of hard work. You are talking about a lot of time creating content, keyword research, using the best tracking tools such as Serpbook keyword ranking tracker, and keeping up with the ever-changing SEO trends.
The beauty of it is that it is never in vain. SEO is an investment that looks to benefit your website and business in the long run. SEO has often been termed as being one of the most challenging concepts in the digital marketing world. Well, there is truth in that. However, you should note that it is only challenging when you are a newbie and cannot get around some things such as the use of long-tail keywords. The good news is that you can always learn. If this digital marketing tool used well, your business will make the most out of it.
Do you know what else will make your efforts with SEO pay off? Avoiding the following mistakes.
Well, just because you find content in another site that is interesting does not mean that you can use it on your site. It is a grave mistake, and as much as your site may not get penalized for that, it will definitely not rank for that. Instead, purpose to create unique and fresh content for your website. If you feel that it is not as good as the one you came across, do not despair. It only gets better with time.
Posting content that matches other sites will only cause you problems. Note that the reason you are creating content in the first place is so that the users can find you and read your content. If you duplicate content that will not happen as Google only gives credit to the original creator of the content. The original content will be the one to appear in the search results. What that means is that it is a total waste of time and you would instead create authentic content that you will rank for.
Failing to optimize your site loading speed
If you have been neglecting the loading speed for your pages, then you have been hurting your SEO. Do you know what a slow loading page speed does to your website? It increases the bounce rate which shows Google that the site has not been of value to the users. Most users will leave your page if it takes more than four seconds to load.
That will increase your bounce rate and lower your dwell time. What to do? Work on your page loading speed to stop hurting your SEO.
Not making your site mobile-friendly
Most webmasters do not care much about optimizing their websites for mobile. You will be surprised by the number of people using mobile as opposed to desktops. People want to access information from anywhere and at any given time. It has seen a rise in the number of mobile users.
What that tells you is that if you are unable to capture the mobile audience, then you are missing out on a lot. Making your website mobile friendly will exponentially increase your traffic: which is something you are looking for.
Not fixing crawl errors
Did you know that by not correcting crawl errors Google bots cannot find your URL? The search engine not being able to access your website comes with disadvantages. For one, the search engine will be unable to rank your pages since it cannot locate it in the first place. Consequently, the users will also not be able to find your pages.
The first thing that you need to do to take care of this is first to find the errors then fix them. It does not need to be a tedious task as there are tools that you could use for that.
Not doing keyword research is another SEO mistake that you need to avoid. They may get in the way of getting a good return on investment from this digital marketing strategy. Work on them, and you will note a significant improvement in your SEO.
Gain knowledge from other experts in the industry
Learn more about SEO at this year’s Native Advertising DAYS. This is more than just another industry event. It’s a conference with an ambitious vision to be THE event for thought leaders and creative minds in publishing and brand marketing to join forces.