Native Advertising Awards 2019 Shortlist

The Native Advertising Awards 2019 Shortlist

The Native Advertising Awards are presented by The Native Advertising Institute. The Native Advertising Awards aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.

The Native Advertising Awards include 34 categories under the themes: Organisation, strategy, channels, and formats. The Native Advertising Awards honor print and digital native advertising and it is the largest international award program dedicated to native advertising.

All winners will be announced November 12th, 2019 at the Native Advertising DAYS conference in Berlin.

Native Advertising DAYS is where you as a native advertising professional go to learn about native advertising that generates sales – and make advertisers love you.

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Organisation

Native Advertising Agency/Studio of the Year (under 20 employees)

  • The Business Journals Content Studio
  • Børsen Creative
  • 24 Sata

Native Advertising Agency/Studio of the Year (over 20 employees)

  • Create
  • Bonnier News Brand Studio
  • The Huddle Room

Native Advertising Platform/Network of the Year

  • My6sense
  • Outbrain
  • Nativo

Native Advertising Marketer of the Year

  • Anna Arvidsson
  • Marko Jankovic
  • Stine Bjerre Herdel

Brand of the Year

  • Vattenfall
  • Intel
  • Associations of families of detained and missing persons during the Homeland War

Strategy

Best Native Advertising Strategy

Campaign: 1IN4 MILLION
Publisher/Agency: C3 Croatia, C3 Group Berlin, Native Ad Studio of Hanza Media and Media Val
Brand: Mastercard

Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of families of detained and missing persons during the Homeland War

Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services
Brand: UBER

Most creative Native Advertising Campaign

Campaign: Telenor – Wifi for Everyone
Publisher/Agency: Bonnier News Brand Studio
Brand: Telenor

Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of families of detained and missing persons during the Homeland War

Campaign: Ours taste the best
Publisher/Agency: TG Studio
Brand: Kaufland Croatia

Most effective Native Advertising Campaign

Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services
Brand: UBER

Campaign: Ours taste the best
Publisher/Agency: TG Studio
Brand: Kaufland Croatia

Campaign: INOVABRA HABITAT
Publisher/Agency: G.LAB
Brand: Bradesco

Best integrated Program (Omni-channel integration)

Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA

Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of families of detained and missing persons during the Homeland War

Campaign: UBS: Are you investing in what matters to you?
Publisher/Agency: T Brand Studio
Brand: UBS

Best Mobile Strategy

Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Best Native Advertising Program B2B

Campaign: UBS: Are you investing in what matters to you?
Publisher/Agency: T Brand Studio
Brand: UBS

Campaign: Forbes AI
Publisher/Agency: Forbes
Brand: Intel

Campaign: Tele2 End-Up
Publisher/Agency: Bonnier News Brand Studio
Brand: Tele2 Sweden

Best Native Advertising Program B2C

Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Campaign: The National Team of Climate – Fossil free life requires teamwork
Publisher/Agency: Bonnier News Brand Studio
Brand: Vattenfall and The Swedish Alpine Ski Team

Campaign: Free from guilty conscience
Publisher/Agency: Mindshare and Egmont
Brand: Neutral

Best use of Native Advertising on a Small Budget

Campaign: A Healthier Life
Publisher/Agency:
Aller Media
Brand:
Midsona Denmark and Urtekram

Campaign: Wakakuu x ELLE Icons
Publisher/Agency:
Aller Media Creative studio (Sweden) and ELLE Sweden
Brand:
Wakakuu

Campaign: Atlanta CRE – Real Insights
Publisher/Agency: The Business Journals
Brand: Jones Lang LaSalle

Best Native Advertising User Activation Campaign

Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Campaign: On the Road with CEWE and GEO
Publisher/Agency: Ad Alliance
Brand: CEWE

Campaign: Ours taste the best
Publisher/Agency: TG Studio
Brand: Kaufland Croatia

Format

Best Use of Infographic

Campaign: Building Connections
Publisher/Agency: Morning Studio
Brand: Hong Kong Tourism Board

Campaign: How Women Won the Midterms, Even When They Lost
Publisher/Agency: Atlantic Re:think
Brand: Netflix

Campaign: Ours taste the best
Publisher/Agency: TG Studio
Brand: Kaufland Croatia

Best use of video

Campaign: Global Movers
Publisher/Agency: Forbes
Brand: OFX

Campaign: Scoring the Drive
Publisher/Agency: Atlantic Re:think
Brand: Jaguar Land Rover

Campaign: Leap Ahead
Publisher/Agency: Bloomberg Media
Brand: 3M

Best use of text

Campaign: The queen of ice: Sonja Henie
Publisher/Agency: VG Partnerstudio
Brand: Nordisk Film

Campaign: Unknown Caller
Publisher/Agency: Bonnier News Brand Studio
Brand: Mobilia köpcentrum

Campaign: They get caught in the end
Publisher/Agency: Spoon and Bonnier News Brand Studio
Brand: PostNord Sweden

Best series of sponsored articles

Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Campaign: Just Jif It!
Publisher/Agency: Digital Media Services
Brand: Jif

Campaign: Ours taste the best
Publisher/Agency: TG Studio
Brand: Kaufland Croatia

Best design

Campaign: Why Our Future May Depend on The Fate of Birds
Publisher/Agency: T Brand Studio
Brand: Allbirds

Campaign: Our Friends
Publisher/Agency: Bonnier News Brand Studio
Brand: Bonnier News Brand Studio

Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of families of detained and missing persons during the Homeland War

Best Research Project

Campaign: Schibsted Native Video Study
Publisher/Agency: Schibsted Native Video Study

Campaign: Science has spoken: How Native Advertising works
Publisher/Agency: Børsen Creative

Campaign: Gen Z Doesn’t Love You Yet
Publisher/Agency: Atlantic Re:think

Best Series of Sponsored Videos

Campaign: Art + Technology
Publisher/Agency: Bloomberg Media
Brand: Hyundai Motors

Campaign: Fast Forward
Publisher/Agency: CNN International Commercial/Great Big Story
Brand: Shell

Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of families of detained and missing persons during the Homeland War

Channel

Best Use of Programmatic

Campaign: How Hyperlocal Programmatic Helped Win an Election
Publisher/Agency: The Huddle Room
Brand: Grace Poe

Campaign: Homecoming
Publisher/Agency: The Huddle Room
Brand: San Mig Light

Campaign: The Bright Life of Cities
Publisher/Agency: Outbrain
Brand: Cabify

Best Use of Influencer

Campaign: So, you’re dating…
Publisher/Agency: BG BrandLab
Brand: Primark

Campaign: Trygg-Hansa x Margaux Dietz
Publisher/Agency: Aller Media
Brand: Trygg-Hansa

Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola

Best Use of LinkedIn

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Facebook

Campaign: Travel Dares
Publisher/Agency: Insider Inc.
Brand: Chase Marriott Bonvoy Boundless

Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of families of detained and missing persons during the Homeland War

Campaign: JBL x ELLE X Baaam
Publisher/Agency: Aller Sweden
Brand: JBL

Best Use of Instagram

Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Campaign: #weCroats
Publisher/Agency: 24sata
Brand: Addiko

Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Creative studio (Sweden) and ELLE Sweden
Brand: Wakakuu

Best Use of Youtube

Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola

Campaign: Ours taste the best
Publisher/Agency: TG Studio
Brand: Kaufland Croatia

Campaign: Johnny’s Mayo – Swedens best burger
Publisher/Agency: Schibsted Brand Studio
Brand: O´Kavli

Best Use of Print Media

Campaign: The beauty of France
Publisher/Agency: Aller Media
Brand: K.W. Bruun Import A/S and DS

Campaign: Esquire Singapore AI Issue
Publisher/Agency: Indochine Media
Brand: Esquire Singapore, QLX and HoloMe

Campaign: 100% Real Nina
Publisher/Agency: DPG Media
Brand: Dove

Best Use of AFP Broadcast

Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA

Best Use of AFP Web TV

Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola

Best Use of Online Media

Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of families of detained and missing persons during the Homeland War

Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Campaign: Only you
Publisher/Agency: VG Partnerstudio
Brand: Norwegian Directorate of health

Best Use of Podcast

Campaign: Faking Hitler
Publisher/Agency: Ad Alliance
Brand: Thalia

Campaign: My Magical Summer
Publisher/Agency: Aller Media
Brand: EF Education First

Campaign: The Split
Publisher/Agency: Mamamia Media Group
Brand: Westpac

Best in-app/in-game Native Advertising

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Native Advertising in Virtual or Augmented Reality

Campaign: Betsson Augmented Reality Football Experience
Publisher/Agency: Bonnier News Brand Studio
Brand: Betsson

Best Use of Native Advertising in Email

Campaign: myLIFE
Publisher/Agency: Maison Moderne
Brand: BIL

Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89