Winners of the Native Advertising Awards 2016

 

ORGANISATION

 

NATIVE ADVERTISING AGENCY/STUDIO OF THE YEAR (UNDER 20)

GOLD: POLITICO Focus
SILVER: BurdaForward Partner Studio
BRONZE: VG Partnerstudio

NATIVE ADVERTISING AGENCY/STUDIO OF THE YEAR (OVER 20)

GOLD: T Brand Studio, The New York Times
SILVER: Atlantic Re:think
BRONZE: Partner Studio by AOL

NATIVE ADVERTISING MARKETER OF THE YEAR

GOLD: David Beebe, Marriott

BRAND OF THE YEAR

GOLD: Netflix

PROGRAMMATIC PLATFORM/NETWORK OF THE YEAR

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

NATIVE ADVERTISING PLATFORM/NETWORK OF THE YEAR 

GOLD: Strossle
SILVER: Bidtellect
BRONZE: MGID

 

STRATEGY

 

BEST NATIVE ADVERTISING STRATEGY

SILVER: POLITICO Focus, Hacker Avenue, Leidos 
BRONZE: MX Partner Lab, Denmark’s Largest Live Roulette, Maria Casino 
COMMENDED: Saatchi & Saatchi Norway, Telephone from Hamar, Norsk Tippings

MOST EFFECTIVE NATIVE ADVERTISING CAMPAIGN

GOLD: Spoon Publishing, PostNord on Dagens Industri & Dagens Media
SILVER: King Content, The Oliving the Life, Hans Smallgoods
BRONZE: MX Partner Lab, Denmark’s Largest Live Roulette, Maria Casino 

MOST CREATIVE NATIVE ADVERTISING CAMPAIGN

BRONZE: Aller Media, The ELLE Travel universe, SAS & ELLE
COMMENDED: King Content,The Oliving the Life, Hans Smallgoods
COMMENDED: Saatchi & Saatchi Norway, Telephone from Hamar, Norsk Tippings

BEST INTEGRATED PROGRAM (OMNI-CHANNEL INTEGRATION)

SILVER: The Huddle Room Media Inc., Momambassadors, Belo Baby 
BRONZE: C3 Creative Code and Content, Low-interest Phase, Deutsche Bank Campaign
COMMENDED: King Content, The Oliving the Life, Hans Smallgoods
 

BEST MOBILE STRATEGY

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

CHANNEL

 

BEST USE OF PROGRAMMATIC

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

BEST USE OF INFLUENCER

GOLD: Aller Media, Adidas x ELLE Copenhagen Run, ELLE Ambassadors & Adidas
SILVER: Vizeum, Novopleco & De Danske Sydhavskyster
BRONZE: Partner Studio by AOL, Garry Rodgers & Spotless

BEST USE OF SLIDESHARE

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

BEST USE OF LINKEDIN

GOLD: King Content, Think Progress,  Lenovo

BEST USE OF FACEBOOK

GOLD: King Content, Griffth University Campaign, Griffith University
SILVER: MX Partner Lab, Denmark’s Largest Live Roulette, Maria Casino Campaign
BRONZE: Buzzfeed & Moxie, Nutrish for Cats Campaign, Rachael Ray Nutrish

BEST USE OF INSTAGRAM

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

BEST USE OF TWITTER

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

BEST USE OF YOUTUBE 

GOLD: Vizeum, De Danske Sydhavskyster

BEST USE OF PRINT MEDIA

GOLD: Huddle Room Media, Back to School Year Resolutions, National Book Store (NBS) 
SILVER: Aller Media, The ELLE Travel universe, ELLE TRAVEL x SAS, Scandinavian Airlines (SAS)
BRONZE: MX Partner Lab, Denmark’s Largest Live Roulette, Maria Casino

BEST USE OF AFP BROADCAST 

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

BEST USE OF ONLINE MEDIA

GOLD: Hanza Media, How Safe is Your Neighborhood, Croatia Insurance 
SILVER: Mediafin, Digitisation: threat or opportunity? Accenture,Societe Generale Private Banking, ALD Automotive
BRONZE: Saatchi & Saatchi Norway, Telephone from Hamar, Norsk Tipping

BEST USE OF AFP WEB TV

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

BEST USE OF PODCAST

COMMENDED: VG Partner Studio, Poddsen, Norsk Tipping

 

FORMAT

 

BEST USE OF INFOGRAPHIC

HIGHLY COMMENDED: Partner Studio by AOL, No Slippery Foods, And Other Ways To Avoid ‘Travel Madness’, Lufthansa Campaign

BEST USE OF VIDEO 

GOLD: Hanza Media, A True Story of Courage and Dedication: How the Croatian Mountain Rescue Team Saved my Life, Dacia/ Dacia Duster 
SILVER: BILD Brand Studio, Mobile.de 
BRONZE: Ideas United LLC, Forbes/Dell/Intel 

BEST USE OF TEXT 

GOLD: VG Partnerstudio, THE WAVE, BIRKEBEINERNE, SOLAN OG LUDVIG_ HERFRA TIL FLÅKLYPA, Nordisk Film

BEST USE OF AUDIO 

COMMENDED: Piramal Enterprises Limited, National Headache Reliever, Saridon

BEST SERIES OF SPONSORED ARTICLES

GOLD: Business Insider/ BI Studios, Digital Industry Insider, GE 
SILVER: Hanza Media, Explore the world together: an ultimate journey through the hidden experiences you cannot find in tourist guides, Qatar Airways
BRONZE: NewsCorp Studios- Queensland, Mahindra Rise 

ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

GOLD:
24sata

SILVER:
The Business Journals Content Studio

BRONZE:
Børsen Creative

Native Advertising Agency/Studio of the Year (over 20 employees)

GOLD:
Create

SILVER:
Bonnier News Brand Studio

BRONZE:
The Huddle Room

Native Advertising Platform/Network of the Year

GOLD:
Nativo

SILVER:
Outbrain

BRONZE:
My6sense

Native Advertising Marketer of the Year

WINNER:
Anna Arvidsson, Head of Bonnier News Brand Studio

FINALISTS:
Marko Jankovic, Head of Strategic Development, 24sata
Stine Bjerre Herdel, Børsen Creative

Brand of the Year

WINNER:
Associations of Families of Detained and Missing Persons During the Homeland War

FINALISTS:
Intel
Vattenfall

 
 

STRATEGY

Best Native Advertising Strategy

GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER

BRONZE:
Campaign: 1IN4 MILLION
Publisher/Agency: C3 Croatia, C3 Group Berlin, Native Ad Studio of Hanza Media and Media Val
Brand: Mastercard

Most Creative Native Advertising Campaign

GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Telenor – Wifi for Everyone
Publisher/Agency: Bonnier News Brand Studio
Brand: Telenor

BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

Most Effective Native Advertising Campaign

GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER

BRONZE:
Campaign: INOVABRA HABITAT
Publisher/Agency: G.LAB
Brand: Bradesco

Best Integrated Program
(Omni-Channel Integration)

GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata 

Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, New York Times
Brand: UBS

BRONZE:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA 

Best Mobile Strategy

GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Best Native Advertising Program B2B

GOLD:
Campaign: Tele2 End-Up
Publisher/Agency: Bonnier News Brand Studio
Brand: Tele2 Sweden

SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, The New York Times
Brand: UBS

BRONZE:
Campaign: Forbes AI
Publisher/Agency: Forbes
Brand: Intel

Best Native Advertising Program B2C

GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata Native
Brand: Vichy Minéral 89

SILVER:
Campaign: The National Team of Climate – Fossil Free Life Requires Teamwork
Publisher/Agency: Bonnier News Brand Studio
Brand: Vattenfall and The Swedish Alpine Ski Team

BRONZE:
Campaign: Free From Guilty Conscience
Publisher/Agency: Mindshare and Egmont
Brand: Neutral 

Best Use of Native Advertising on a Small Budget

GOLD:
Campaign: Atlanta CRE – Real Insights
Publisher/Agency: The Business Journals
Brand: Jones Lang LaSalle

SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu

BRONZE:
Campaign: A Healthier Life
Publisher/Agency: Aller Media Denmark
Brand: Midsona Denmark and Urtekram

Best Native Advertising User Activation Campaign

GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

BRONZE:
Campaign: On the Road with CEWE and GEO
Publisher/Agency: Ad Alliance
Brand: CEWE 

Best Use of Programmatic

GOLD:
Campaign: How Hyperlocal Programmatic Helped Win an Election
Publisher/Agency: The Huddle Room
Brand: Grace Poe

SILVER:
Campaign: The Bright Life of Cities
Publisher/Agency: Outbrain
Brand: Cabify

BRONZE:
Campaign: Homecoming
Publisher/Agency: The Huddle Room
Brand: San Mig Light

Best Use of Influencer

GOLD:
Campaign: Trygg-Hansa x Margaux Dietz
Publisher/Agency: Aller Media Sweden
Brand: Trygg-Hansa

SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola

BRONZE:
Campaign: So, You’re Dating…
Publisher/Agency: BG BrandLab
Brand: Primark

Best Use of LinkedIn

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Facebook

GOLD:
Campaign: Travel Dares
Publisher/Agency: Insider Inc.
Brand: Chase Marriott Bonvoy Boundless

SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

BRONZE:
Campaign: JBL x ELLE X Baaam
Publisher/Agency: Aller Media Sweden
Brand: JBL 

Best Use of Instagram

GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu

BRONZE:
Campaign: #weCroats
Publisher/Agency: 24sata
Brand: Addiko 

Best Use of Youtube

GOLD:
Campaign: Johnny’s Mayo – Swedens Best Burger
Publisher/Agency: Schibsted Brand Studio
Brand: O. Kavli

SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola

BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

Best Use of Print Media

GOLD:
Campaign: Esquire Singapore AI Issue
Publisher/Agency: Indochine Media
Brand: Esquire Singapore, QLX, and HoloMe

SILVER:
Campaign: The Beauty of France
Publisher/Agency: Aller Media Denmark
Brand: K.W. Bruun Import A/S and DS

BRONZE:
Campaign: 100% Real Nina
Publisher/Agency: DPG Media
Brand: Dove

Best Use of AFP Broadcast

GOLD:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA

Best Use of AFP Web TV

GOLD:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola

Best Use of Online Media

GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Only You
Publisher/Agency: VG Partnerstudio
Brand: Norwegian Directorate of Health

BRONZE:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Best Use of Podcast

GOLD:
Campaign: The Split
Publisher/Agency: Mamamia Media Group
Brand: Westpac

SILVER:
Campaign: Faking Hitler
Publisher/Agency: Ad Alliance
Brand: Thalia

BRONZE:
Campaign: My Magical Summer
Publisher/Agency: Aller Media Denmark
Brand: EF Education First

Best in-app/in-game Native Advertising

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Native Advertising in Virtual or Augmented Reality

GOLD:
Campaign: Betsson Augmented Reality Football Experience
Publisher/Agency: Bonnier News Brand Studio
Brand: Betsson

Best Use of Native Advertising in Email

GOLD:
Campaign: myLIFE
Publisher/Agency: Maison Moderne
Brand: BIL

SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

 

Best Use of Infographic

GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

SILVER:
Campaign: How Women Won the Midterms, Even When They Lost
Publisher/Agency: Atlantic Re:think
Brand: Netflix

BRONZE:
Campaign: Building Connections
Publisher/Agency: Morning Studio
Brand: Hong Kong Tourism Board

Best Use of Video

GOLD:
Campaign: Scoring the Drive
Publisher/Agency: Atlantic Re:think
Brand: Jaguar Land Rover

SILVER:
Campaign: Global Movers
Publisher/Agency: Forbes
Brand: OFX

BRONZE:
Campaign: Leap Ahead
Publisher/Agency: Bloomberg Media
Brand: 3M

Best Series of Sponsored Videos

GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Art + Technology
Publisher/Agency: Bloomberg Media
Brand: Hyundai Motors

BRONZE:
Campaign: Fast Forward
Publisher/Agency: CNN International Commercial / Great Big Story
Brand: Shell

Best Series of Sponsored Articles

GOLD:
Campaign: Just Jif It!
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: Jif (Unilever)

SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

Best Use of Text

GOLD:
Campaign: They Get Caught in the End
Publisher/Agency: Spoon and Bonnier News Brand Studio
Brand: PostNord Sweden

SILVER:
Campaign: Unknown Caller
Publisher/Agency: Bonnier News Brand Studio
Brand: Mobilia Köpcentrum

BRONZE:
Campaign: The Queen of Ice: Sonja Henie
Publisher/Agency: VG Partnerstudio
Brand: Nordisk Film

Best Design

GOLD:
Campaign: Why Our Future May Depend on The Fate of Birds
Publisher/Agency: T Brand Studio, New York Times
Brand: Allbirds

SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

BRONZE:
Campaign: Our Friends
Publisher/Agency: Bonnier News Brand Studio
Brand: Bonnier News Brand Studio

Best Research Project

GOLD:
Campaign: Gen Z Doesn’t Love You… Yet
Publisher/Agency: Atlantic Re:think

SILVER:
Campaign: Science has Spoken: How Native Advertising Works
Publisher/Agency: Børsen Creative

BRONZE:
Campaign: Schibsted Native Video Study
Publisher/Agency: Schibsted Brand Studio