Winners of the Native Advertising Awards 2016
ORGANISATION
NATIVE ADVERTISING AGENCY/STUDIO OF THE YEAR (UNDER 20)
GOLD: POLITICO Focus
SILVER: BurdaForward Partner Studio
BRONZE: VG Partnerstudio
NATIVE ADVERTISING AGENCY/STUDIO OF THE YEAR (OVER 20)
GOLD: T Brand Studio, The New York Times
SILVER: Atlantic Re:think
BRONZE: Partner Studio by AOL
NATIVE ADVERTISING MARKETER OF THE YEAR
GOLD: David Beebe, Marriott
BRAND OF THE YEAR
GOLD: Netflix
PROGRAMMATIC PLATFORM/NETWORK OF THE YEAR
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
NATIVE ADVERTISING PLATFORM/NETWORK OF THE YEAR
GOLD: Strossle
SILVER: Bidtellect
BRONZE: MGID
STRATEGY
BEST NATIVE ADVERTISING STRATEGY
SILVER: POLITICO Focus, Hacker Avenue, Leidos
BRONZE: MX Partner Lab, Denmark’s Largest Live Roulette, Maria Casino
COMMENDED: Saatchi & Saatchi Norway, Telephone from Hamar, Norsk Tippings
MOST EFFECTIVE NATIVE ADVERTISING CAMPAIGN
GOLD: Spoon Publishing, PostNord on Dagens Industri & Dagens Media
SILVER: King Content, The Oliving the Life, Hans Smallgoods
BRONZE: MX Partner Lab, Denmark’s Largest Live Roulette, Maria Casino
MOST CREATIVE NATIVE ADVERTISING CAMPAIGN
BRONZE: Aller Media, The ELLE Travel universe, SAS & ELLE
COMMENDED: King Content,The Oliving the Life, Hans Smallgoods
COMMENDED: Saatchi & Saatchi Norway, Telephone from Hamar, Norsk Tippings
BEST INTEGRATED PROGRAM (OMNI-CHANNEL INTEGRATION)
SILVER: The Huddle Room Media Inc., Momambassadors, Belo Baby
BRONZE: C3 Creative Code and Content, Low-interest Phase, Deutsche Bank Campaign
COMMENDED: King Content, The Oliving the Life, Hans Smallgoods
BEST MOBILE STRATEGY
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
CHANNEL
BEST USE OF PROGRAMMATIC
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
BEST USE OF INFLUENCER
GOLD: Aller Media, Adidas x ELLE Copenhagen Run, ELLE Ambassadors & Adidas
SILVER: Vizeum, Novopleco & De Danske Sydhavskyster
BRONZE: Partner Studio by AOL, Garry Rodgers & Spotless
BEST USE OF SLIDESHARE
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
BEST USE OF LINKEDIN
GOLD: King Content, Think Progress, Lenovo
BEST USE OF FACEBOOK
GOLD: King Content, Griffth University Campaign, Griffith University
SILVER: MX Partner Lab, Denmark’s Largest Live Roulette, Maria Casino Campaign
BRONZE: Buzzfeed & Moxie, Nutrish for Cats Campaign, Rachael Ray Nutrish
BEST USE OF INSTAGRAM
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
BEST USE OF TWITTER
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
BEST USE OF YOUTUBE
GOLD: Vizeum, De Danske Sydhavskyster
BEST USE OF PRINT MEDIA
GOLD: Huddle Room Media, Back to School Year Resolutions, National Book Store (NBS)
SILVER: Aller Media, The ELLE Travel universe, ELLE TRAVEL x SAS, Scandinavian Airlines (SAS)
BRONZE: MX Partner Lab, Denmark’s Largest Live Roulette, Maria Casino
BEST USE OF AFP BROADCAST
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
BEST USE OF ONLINE MEDIA
GOLD: Hanza Media, How Safe is Your Neighborhood, Croatia Insurance
SILVER: Mediafin, Digitisation: threat or opportunity? Accenture,Societe Generale Private Banking, ALD Automotive
BRONZE: Saatchi & Saatchi Norway, Telephone from Hamar, Norsk Tipping
BEST USE OF AFP WEB TV
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
BEST USE OF PODCAST
COMMENDED: VG Partner Studio, Poddsen, Norsk Tipping
FORMAT
BEST USE OF INFOGRAPHIC
HIGHLY COMMENDED: Partner Studio by AOL, No Slippery Foods, And Other Ways To Avoid ‘Travel Madness’, Lufthansa Campaign
BEST USE OF VIDEO
GOLD: Hanza Media, A True Story of Courage and Dedication: How the Croatian Mountain Rescue Team Saved my Life, Dacia/ Dacia Duster
SILVER: BILD Brand Studio, Mobile.de
BRONZE: Ideas United LLC, Forbes/Dell/Intel
BEST USE OF TEXT
GOLD: VG Partnerstudio, THE WAVE, BIRKEBEINERNE, SOLAN OG LUDVIG_ HERFRA TIL FLÅKLYPA, Nordisk Film
BEST USE OF AUDIO
COMMENDED: Piramal Enterprises Limited, National Headache Reliever, Saridon
BEST SERIES OF SPONSORED ARTICLES
GOLD: Business Insider/ BI Studios, Digital Industry Insider, GE
SILVER: Hanza Media, Explore the world together: an ultimate journey through the hidden experiences you cannot find in tourist guides, Qatar Airways
BRONZE: NewsCorp Studios- Queensland, Mahindra Rise
ORGANISATION
Native Advertising Agency/Studio of the Year (under 20 employees)
GOLD:
24sata
SILVER:
The Business Journals Content Studio
BRONZE:
Børsen Creative
Native Advertising Agency/Studio of the Year (over 20 employees)
GOLD:
Create
SILVER:
Bonnier News Brand Studio
BRONZE:
The Huddle Room
Native Advertising Platform/Network of the Year
GOLD:
Nativo
SILVER:
Outbrain
BRONZE:
My6sense
Native Advertising Marketer of the Year
WINNER:
Anna Arvidsson, Head of Bonnier News Brand Studio
FINALISTS:
Marko Jankovic, Head of Strategic Development, 24sata
Stine Bjerre Herdel, Børsen Creative
Brand of the Year
WINNER:
Associations of Families of Detained and Missing Persons During the Homeland War
FINALISTS:
Intel
Vattenfall
STRATEGY
Best Native Advertising Strategy
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER
BRONZE:
Campaign: 1IN4 MILLION
Publisher/Agency: C3 Croatia, C3 Group Berlin, Native Ad Studio of Hanza Media and Media Val
Brand: Mastercard
Most Creative Native Advertising Campaign
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Telenor – Wifi for Everyone
Publisher/Agency: Bonnier News Brand Studio
Brand: Telenor
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
Most Effective Native Advertising Campaign
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER
BRONZE:
Campaign: INOVABRA HABITAT
Publisher/Agency: G.LAB
Brand: Bradesco
Best Integrated Program
(Omni-Channel Integration)
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, New York Times
Brand: UBS
BRONZE:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA
Best Mobile Strategy
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
Best Native Advertising Program B2B
GOLD:
Campaign: Tele2 End-Up
Publisher/Agency: Bonnier News Brand Studio
Brand: Tele2 Sweden
SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, The New York Times
Brand: UBS
BRONZE:
Campaign: Forbes AI
Publisher/Agency: Forbes
Brand: Intel
Best Native Advertising Program B2C
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata Native
Brand: Vichy Minéral 89
SILVER:
Campaign: The National Team of Climate – Fossil Free Life Requires Teamwork
Publisher/Agency: Bonnier News Brand Studio
Brand: Vattenfall and The Swedish Alpine Ski Team
BRONZE:
Campaign: Free From Guilty Conscience
Publisher/Agency: Mindshare and Egmont
Brand: Neutral
Best Use of Native Advertising on a Small Budget
GOLD:
Campaign: Atlanta CRE – Real Insights
Publisher/Agency: The Business Journals
Brand: Jones Lang LaSalle
SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu
BRONZE:
Campaign: A Healthier Life
Publisher/Agency: Aller Media Denmark
Brand: Midsona Denmark and Urtekram
Best Native Advertising User Activation Campaign
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
BRONZE:
Campaign: On the Road with CEWE and GEO
Publisher/Agency: Ad Alliance
Brand: CEWE
Best Use of Programmatic
GOLD:
Campaign: How Hyperlocal Programmatic Helped Win an Election
Publisher/Agency: The Huddle Room
Brand: Grace Poe
SILVER:
Campaign: The Bright Life of Cities
Publisher/Agency: Outbrain
Brand: Cabify
BRONZE:
Campaign: Homecoming
Publisher/Agency: The Huddle Room
Brand: San Mig Light
Best Use of Influencer
GOLD:
Campaign: Trygg-Hansa x Margaux Dietz
Publisher/Agency: Aller Media Sweden
Brand: Trygg-Hansa
SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
BRONZE:
Campaign: So, You’re Dating…
Publisher/Agency: BG BrandLab
Brand: Primark
Best Use of LinkedIn
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Facebook
GOLD:
Campaign: Travel Dares
Publisher/Agency: Insider Inc.
Brand: Chase Marriott Bonvoy Boundless
SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
BRONZE:
Campaign: JBL x ELLE X Baaam
Publisher/Agency: Aller Media Sweden
Brand: JBL
Best Use of Instagram
GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu
BRONZE:
Campaign: #weCroats
Publisher/Agency: 24sata
Brand: Addiko
Best Use of Youtube
GOLD:
Campaign: Johnny’s Mayo – Swedens Best Burger
Publisher/Agency: Schibsted Brand Studio
Brand: O. Kavli
SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
Best Use of Print Media
GOLD:
Campaign: Esquire Singapore AI Issue
Publisher/Agency: Indochine Media
Brand: Esquire Singapore, QLX, and HoloMe
SILVER:
Campaign: The Beauty of France
Publisher/Agency: Aller Media Denmark
Brand: K.W. Bruun Import A/S and DS
BRONZE:
Campaign: 100% Real Nina
Publisher/Agency: DPG Media
Brand: Dove
Best Use of AFP Broadcast
GOLD:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA
Best Use of AFP Web TV
GOLD:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola
Best Use of Online Media
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Only You
Publisher/Agency: VG Partnerstudio
Brand: Norwegian Directorate of Health
BRONZE:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
Best Use of Podcast
GOLD:
Campaign: The Split
Publisher/Agency: Mamamia Media Group
Brand: Westpac
SILVER:
Campaign: Faking Hitler
Publisher/Agency: Ad Alliance
Brand: Thalia
BRONZE:
Campaign: My Magical Summer
Publisher/Agency: Aller Media Denmark
Brand: EF Education First
Best in-app/in-game Native Advertising
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Native Advertising in Virtual or Augmented Reality
GOLD:
Campaign: Betsson Augmented Reality Football Experience
Publisher/Agency: Bonnier News Brand Studio
Brand: Betsson
Best Use of Native Advertising in Email
GOLD:
Campaign: myLIFE
Publisher/Agency: Maison Moderne
Brand: BIL
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
Best Use of Infographic
GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
SILVER:
Campaign: How Women Won the Midterms, Even When They Lost
Publisher/Agency: Atlantic Re:think
Brand: Netflix
BRONZE:
Campaign: Building Connections
Publisher/Agency: Morning Studio
Brand: Hong Kong Tourism Board
Best Use of Video
GOLD:
Campaign: Scoring the Drive
Publisher/Agency: Atlantic Re:think
Brand: Jaguar Land Rover
SILVER:
Campaign: Global Movers
Publisher/Agency: Forbes
Brand: OFX
BRONZE:
Campaign: Leap Ahead
Publisher/Agency: Bloomberg Media
Brand: 3M
Best Series of Sponsored Videos
GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
SILVER:
Campaign: Art + Technology
Publisher/Agency: Bloomberg Media
Brand: Hyundai Motors
BRONZE:
Campaign: Fast Forward
Publisher/Agency: CNN International Commercial / Great Big Story
Brand: Shell
Best Series of Sponsored Articles
GOLD:
Campaign: Just Jif It!
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: Jif (Unilever)
SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89
BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia
Best Use of Text
GOLD:
Campaign: They Get Caught in the End
Publisher/Agency: Spoon and Bonnier News Brand Studio
Brand: PostNord Sweden
SILVER:
Campaign: Unknown Caller
Publisher/Agency: Bonnier News Brand Studio
Brand: Mobilia Köpcentrum
BRONZE:
Campaign: The Queen of Ice: Sonja Henie
Publisher/Agency: VG Partnerstudio
Brand: Nordisk Film
Best Design
GOLD:
Campaign: Why Our Future May Depend on The Fate of Birds
Publisher/Agency: T Brand Studio, New York Times
Brand: Allbirds
SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War
BRONZE:
Campaign: Our Friends
Publisher/Agency: Bonnier News Brand Studio
Brand: Bonnier News Brand Studio
Best Research Project
GOLD:
Campaign: Gen Z Doesn’t Love You… Yet
Publisher/Agency: Atlantic Re:think
SILVER:
Campaign: Science has Spoken: How Native Advertising Works
Publisher/Agency: Børsen Creative
BRONZE:
Campaign: Schibsted Native Video Study
Publisher/Agency: Schibsted Brand Studio