The Native Advertising Awards celebrate the art and science of storytelling that resonates—honoring the most innovative, effective, and captivating work in our industry.
8 Years of Celebrating the best of the best
Submit your work and get the chance to become a part of a global network of winners. You'll even be promoted for your creative and inspiring campaigns by the largest international native advertising program on the planet.
✔ Win more business
✔ Create more campaigns
✔ Grow your revenue
Winning a Native Advertising Award was important for us because it positioned us as native pioneers in our market and it validated 24sata as the market leader in quality. The NAA is a global award and being recognized among the best in the world is something we are very proud of.
Ante FranotovicExecutive Director, Marketing and Commercial Content at 24sata
Two Awards in ONE program: US & International
US Chapter
This year, we are rolling out a new US chapter at the Native Advertising Awards. But we are keeping the process simple. The US program is integrated in the International Native Advertising Award program. This means that you submit your work once to the Native Advertising Awards. If you are a US publisher, agency or brand, your work will potentially be eligible for two shortlists - a US specific shortlist and the International shortlist.
The US shortlist will be announced in early March - and the US winners are announced at a US dedicated event in NY on April 3rd, 2025.
All US winners are automatically shortlisted for the International Native Advertising Awards.
International Chapter
This is the 9th edition of the Native Advertising Awards - and this year, we welcome a version 2.0 of the renowned awards program.
Introducing six new category clusters and 12 new categories, this awards program is bigger and bolder than ever before.
Submit your very best work and give yourself, your team a chance to take home on of the 39 grand prices in this prestigious competition. What better way to flaunt your competences to existing and future clients than to take home one or more of these coveted trophies.
The International shortlist will be announced on April 10th, 2025 - and the International winners are announced at an awards party on May 22nd, 2025 at Pressens Hus, Copenhagen Denmark.
Got a killer campaign?
Submit it several categories
The criteria for each category are described in more detail once you start the submission process.
Best Strategy
A masterful strategy is more than a blueprint — it’s the backbone of success. We're looking for campaigns driven by clear objectives, innovative planning, and flawless execution that resulted in exceptional business outcomes. Bring your strategic brilliance to light.
Most Effective Campaign
Results matter, and this award goes to the campaign that can prove its effectiveness with hard numbers. From ROI to impact metrics, show us how your native advertising delivered undeniable business value.
Best Data-Driven Campaign
Turning numbers into action is key. This category honors campaigns that used data as a compass to guide strategy, optimize performance, or personalize content, yielding impressive results.
Best Cross-Channel Program
In an age of fragmented attention, seamless storytelling across multiple platforms is key. Show us how you orchestrated a campaign that spanned different channels, harmonised for maximum impact and reach, all while maintaining a cohesive and compelling message.
Best Small Budget Campaign
Doing more with less is an art form. If your native advertising campaign delivered extraordinary results on a budget of €40,000/€50,000 or less, this category is for you. Show us how creativity beat constraints.
Best B2B Campaign
B2B marketing isn't about selling features; it's about building trust and relationships. This category honours campaigns that captured the attention of professional audiences with relevant, informative, or entertaining content that spoke directly to their needs.
Best B2C Campaign
This category celebrates native advertising that reached consumers in meaningful ways. From engaging stories to viral-worthy content, your campaign successfully connected with everyday audiences in ways that inform, entertain, and inspire brand loyalty.
New: Best Brand Awareness Campaign
Raising awareness is more than getting noticed; it's about being remembered. This award is for native campaigns that made a brand unforgettable, using innovative strategies to amplify reach and engagement.
NEW: Best Local Campaign
Sometimes, going local is the most effective strategy. We want to see campaigns that were crafted specifically for local audiences, with insights and cultural understanding that made all the difference.
New: Best Use of Storytelling
A good story is unforgettable. We’re seeking campaigns that used narrative in a way that resonated emotionally, drew audiences in, and made the brand message impossible to ignore.
Best Design
Design isn't just about looking good; it's about communicating effectively and creating a brand experience that captivates. This category celebrates the campaigns where design elements — color, typography, graphics — aligned to elevate content, making it not only visually stunning but powerfully impactful.
Most Creative Campaign
This is a call for all the wonderful native creatives and their best work.
We’re looking for sophisticated commercial beauty, innovation to die for and mad creative mindsets brought to life in a one-of-a-kind campaign that makes everything else fade away compared to this master stroke.
Best Series of Sponsored Articles
Crafting a journey through multiple pieces of content isn’t easy, but when done well, it can be transformative. This category celebrates a series that guided readers seamlessly, offering consistent value, while making the brand's message shine through in each article.
Best Series of Sponsored Videos
Sometimes, one video just isn't enough. If you’ve produced a series that brought storytelling to life, engaging viewers with relevant themes while staying true to a brand’s goals, this is your time to claim the spotlight.
Best Use of Text
Words have power, and you wielded them masterfully. This award is for text-based native content that captivated readers, driving engagement through impeccable writing and storytelling.
Best Use of Video
Did your video content leave a lasting impression? We’re looking for video campaigns that combined creativity, relevance, and measurable impact, setting a new bar for excellence in native advertising.
Best Use of Infographic
Numbers can be intimidating, but you transformed data into visual art. This award recognizes infographics that simplified the complex, made abstract ideas clear, and left a lasting impression on the audience.
Best Podcast
A great podcast doesn’t disrupt — it engages listeners seamlessly, while building authentisity and brand trust. We’re looking for native podcast content that provided value, wrapped in storytelling so engaging that audiences kept coming back for more.
Best Print Publication
Print isn’t dead when done well. This category celebrates native advertising that thrived in print media, offering content so relevant, original, and compelling that it deepened the reader’s connection to the brand.
New: Best Use of Social Media
Social platforms are crowded, but you managed to break through. This category celebrates native campaigns that were perfectly tailored to social media, driving engagement and brand impact without being disruptive.
Best Use of Online Media
Is your campaign impossible to ignore, yet seamlessly integrated into online media? We’re rewarding native advertising that drew people in, offered value, and stood out in the digital landscape.
Best AFP (Online & Broadcast)
Whether on traditional broadcast or digital platforms, AFP content that informs or entertains while achieving brand goals stands out. We’re seeking cases that demonstrate the power of broadcast storytelling, yielding results that prove its worth.
Best Influencer Partnership
You found the perfect partners whose influence aligned with your brand, producing authentic content that resonated. We’re looking for a collaboration that went beyond vanity metrics, delivering genuine engagement and business results.
Best Event (In-person & Virtual)
Whether in-person or virtual, events have the power to connect. This award highlights campaigns that used events as an integral part of a native strategy, creating moments that inspired, informed, and engaged audiences.
Best Interactive Campaign
Campaigns that invite users to engage directly create memorable brand experiences. This category is for those who have developed interactive content that not only captivated but kept users involved, using formats like quizzes, gamified content, or immersive storytelling.
Best Use of AI
Artificial Intelligence can amplify creative potential and campaign effectiveness. We’re eager to see how AI was leveraged, from automating insights to transforming content delivery, resulting in superior campaign outcomes.
Best Industry Research
A lot of insightful research projects are being done around the World covering the effects of native advertising and branded content. We want to honour the research projects that truly enlightened us with new perspectives in our industry.
New: Best Sustainability Program
Sustainability matters, and this category honors campaigns that elevated environmental or social issues, seamlessly integrating brand values and delivering impact without sacrificing authenticity.
New: Best Political Program
Navigating politics is no small feat. We’re recognizing programs that addressed political topics in a native format, balancing engagement with responsibility while driving awareness or action.
New: Best Financial Services Program
Finance can be complex, but your campaign made it accessible and engaging. We're looking for native ads that demystified financial products or services, resonating with audiences through clarity and relevance.
New: Best Healthcare Program
Healthcare is personal, and so should be the content. This category highlights campaigns that addressed health-related topics in ways that were informative, trustworthy, and engaging, delivering value and impact.
New: Best Travel & Tourism Program
This award celebrates campaigns that inspired wanderlust and discovery, using content to transport audiences and make destinations irresistible.
New: Best Retail Program
Shopping is an experience, and so is great retail content. We’re recognizing campaigns that connected with shoppers in meaningful ways, enhancing their buying journey with creative, engaging native content.
New: Best Automotive Program
Cars and content go hand in hand when done right. We’re looking for campaigns that drove engagement, built excitement, and seamlessly connected automotive brands with their target audiences.
New: Best IT & Tech Program
Technology is ever-changing, but your campaign kept up and stood out. We're awarding campaigns that made tech approachable, highlighting products or innovations with clarity and engaging storytelling.
Native Advertising Agency/Studio of the Year (over 20 employees)
This award honors a large brand studio/agency that has consistently inspired the industry through exceptional work. We’ll look at your creativity, impact, and innovation over the past year — make your case.
NB: To be eligible for this award, the agency/studio has to submit work in at least one additional category.
Native Advertising Agency/Studio of the Year (under 20 employees)
This award is for the smaller, nimble brand studio/agency that has punched above their weight. If your studio has delivered outstanding, original native advertising that wowed clients and inspired the industry, we want to celebrate you.
The jury looks at the agency’s projects and overall performance over the past year, the creativity that went into the campaigns and the innovation that can act as a beacon of inspiration.
NB: To be eligible for this award, the agency/studio has to submit work in at least one additional category.
Native Advertising Platform/Network of the Year
Not all platforms are created equal. We’re honoring a native advertising platform that provided outstanding service, innovation, and results for brands, driving the industry forward with distinction.
The jury looks at who has done an extra good job this year, bringing customers on board and keeping them happy by delivering results that are reflected in an exponential increase when it comes to marketing monetization.
Native Advertising Marketer of the Year
Who is the trailblazer in native advertising? We’re looking for a marketer who has consistently excelled, pushing boundaries, proving the value of native strategies, and setting new standards for excellence.
This person is the one to watch and the one to beat, when it comes to creating native advertising like no other.
I’m not gonna lie. Winning the Studio of the Year category gave us a massive confidence boost. It validated the previous many years of efforts made by the whole team. It gave credit to our work, but it’s also a huge commitment as we try to be leaders within the industry and do projects that not only our readers enjoy but also help our business partners.
Andy SittaHead of Seznam Brand Studio
Important dates and deadlines
Meet the Jury Members
Say hello to our growing community of exquisite jury members.
Anna Arvidsson
Caroline Swärd
Juliane Sydow
Patrick van Hooy
Nicola Dietrich
Yvonne Beister
Tobias Waldefeldt Lindner
Some of our Previous Winners
What are the Native Advertising Awards?
The Native Advertising Awards acknowledge and reward the greatest
We want to promote inspiring, effective, and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way. We honour the best organizations, strategies, channels, and formats in 39 different categories in both print and digital.
And oh! Did we mention that we are proud to be the biggest international award program dedicated to native advertising?
What will I get if I win?
A Native Advertising Award equals everything you need to position yourself as best-in-class
✔ An award trophy, a diploma and a digital badge for online bragging
✔ A featured promotion in all NAI channels
✔ A feature on our blog, newsletter and social media channels
Frequently Asked Questions
Have a question but no answer? Ask us anything, and we'll do our best to get back to you as soon as possible.
November 13 2024: Open for entries
February 16 , 2025: We close for submissions
March 2nd, 2025: Jury Duty Ends
March 6, 2025: US Shortlist is announced
April 3th, 2025: US winners are announced
April 10th, 2025: International Shortlist is announced
May 22nd, 2025: International winners are announced
Price per entry:
Early Bird Entry: €199 per entry (Ends December 1st, 2024)
Regular Entry: €299 per entry (Ends February 19, 2025)
Submitting +4 entries unlocks a 20% discount on additional entries.
Yes. Please fill out this form to order entries and pay by invoice.
How to pay with invoice
- Login to our award platform or create an account if you haven’t got one already.
- Create your entry and fill out all required fields.
- Copy your entry to any additional categories if you like.
- Fill out this form
- Pay the invoice we send you
- Receive discount codes of 100% discount
- Edit one of your entries and proceed to “Submit entry”.
- Fill out the billing details and use the discount codes we sent you.
- Keep editing your entries until the final deadline even after it is submitted.
- Login to our award platform or create an account if you haven’t got one already.
- Create your entry and fill out all required fields.
- Copy your entry to any additional categories if you like.
- Edit one of your entries and proceed to “Submit entry”.
- Fill out the billing details and pay with a credit card.
- Keep editing your entries until the final deadline even after it is submitted and paid.
Of course you can and your entry will be judged separately for each category.
It is not uncommon that creative campaigns are using elements from more than one category.
NB. Please note that the same campaign is only eligible for judging in max 4 categories.
The jury will be looking for campaigns and companies that have demonstrated success and excelled with native advertising activities over the past 12 months. Entries should relate to work that has been active in 2024.
We kindly advise you to provide clear evidence to support and prove your success. This includes clear metrics around KPI’s, creative assets and links to your work that may help demonstrate the quality of your entry.
Your entry will be scored based on the following criteria:
- Strategic Excellence
- Creativity
- Consumer Relevancy and Value
- Results related to your KPI’s
Native Advertising Awards winners are honoured at two seperate award shows. First award celebration will be in New York on April 3th, 2025 - Venue TBA.
The Grand International Award Show will be hosted at Pressens Hus, Copenhagen Denmark on May 22nd in extension of Native Advertising Days 2025
All shortlisted entrants receive a digital nominee badge that can be used on their own marketing and media activities. If you end up winning an award, you will additionally receive a digital Winner Badge.
The NAI prepares a general press release announcing the shortlist and later the winners. This can be modified by nominees and winners and used to support publicity of your great achievements
All GOLD winners will receive one (1) award statuette and one (1) digital diploma. Additional statuettes can be purchased right after the announcement of winners.
All SILVER and BRONZE nominees will receive one (1) digital diploma.
A list of all Winners will be published on the Native Advertising Awards website.
Additionally, all winners will be honored on the Native Advertising Institute’s owned media channels.
Yes. You can continue editing your entry up until the final deadline of January 19, 2025.
In other words: You don’t have to have a complete award case to enter the awards and get the early bird discount.
The award platform will show a confirmation page after your registration. You will also receive a confirmation email acknowledging our receipt of your entry.
We encourage entries from all over the World. However, an important thing to consider if you are submitting work that isn’t in English:
All online material and social media pages in a foreign language that are reviewed by an English-speaking judge will be read using Google Translate or ChatGPT – Important details might get lost in translation.
Therefore, to enhance your chances of winning, we encourage you to translate or at least explain your work in English in your brief and to create subtitles/transcripts for relevant content assets such as articles, videos and audio files.
If there is an English version of your campaign, please attach that.
Video material: Please dub or subtitle any video content with an English translation.
Podcasts: We encourage you to translate or add a transcript.
Here are the entry essentials that have to be included in your entry as a bare minimum:
- All sections of the entry formula have to be filled and if possible, a video or pdf showreel should be included in the entry.
- Web-based material and video content on Youtube / Vimeo is preferred instead of video attachments.
- A short 15 sec. recorded snippet of your without sound or text that showcase your campaign - to be used as a content asset for nomination production.
- Supporting material should not surpass 5 MB if it is sent as an attachment.
The Native Advertising Awards offer two payment options:
- Invoice upon request
- Credit cards
American Express, Diners Club, Discover, JCB, Maestro, MasterCard, Visa
You can withdraw your entry at any time by emailing mailto:hello@nativeadvertisinginstitute.com.
No refunds will be made once a submission is complete.
A submission that fails to meet the specifications will not be eligible for judging and will be excluded without notice. No refunds will be made.