Thank you very much for your interest in contributing to the Native Advertising Institute’s blog. Here you will find details about the Institute, our audience and the type of blog posts we look for.
Our mission is to help publishers and marketers become familiar with and master the native advertising discipline. This is the main focus for all blog posts on the Native Advertising Institute.
Media, publishers and brands practicing native advertising.
Why write for the Native Advertising Institute?
Sharing your expertise with an engaged audience of native advertising professionals is a great way to improve your profile. Your name, company and view on native advertising will become known throughout the industry and you will contribute to the overall development of native advertising.
Our blog posts:
Here are the specific types of post we would like you to consider writing:
For an example, you might want to write a blog post about “How To Make
Sponsored Articles As Shareable As Possible”. Such a how-to post might
include a step-by-step guide on how to optimize headlines, subheading and
images for shareability on five different social media platforms.
Another example, you could write a how-to guide about “How To Convince
Your Boss That Native Advertising Is A Worthwhile Investment”. This post
might explain ten numbers that demonstrate why native advertising is
profitable. Or five ready-made arguments that will convince any boss of native
The crux of how-to posts is usability. Teach the audience how to master a
specific aspect of native advertising.
These posts should originate from your empirical knowledge of native
advertising. If there is an element of native advertising that you have been
involved with to a point where you can tell what works(and what doesn’t
work), we would love to learn from your experience and budding expertise.
You might work for a publisher and you have been partnering with several
clients that wanted to convert their brand into fascinating content. Explain
how you identify those elements of a company that make for good storytelling.
Or how you convince potential clients that sponsored content is a good fit for
Best practices post can also be based on industry studies or reports that you
have conducted. What we are looking for is the accumulated experience of
your ongoing work in native advertising transformed into actual knowledge
that our audience can use.
These are the four points that we want you to cover in a case study:
Objective: What was the specific objective of the piece of native
advertising? What was the piece supposed to achieve on behalf of yourself or
Strategy: What framework did you develop for the piece of native advertising
and how would this structure help meet the requirements of your objective?
Execution: How did you execute your strategy? How did you make the
actual piece of native advertising and what was the reasoning behind?
Outcome: What results did the piece of native advertising achieve?
How to submit your ideas
Before you start writing your blog post, we ask that you fill out the synopsis form and our contributors formular and submit it to the NAI. One of our editors will then get in contact with you to discuss the submission and to set a deadline for the post.
This way we ensure that your post will be as relevant as possible.