TV Nova is the second most watched television network in the Czech Republic. In addition to traditional television, it also owns the streaming platform Voyo, which aims to compete with giants such as Netflix, HBO Max, and Disney+, which are popular among Czechs. Since 2020, Voyo has been producing its own original content. Despite reaching 400,000 subscribers this year, according to our research, only 10% of the population considers it to have the best original content.
The new production from Voyo was the mini-series "Král Šumavy," which our campaign aimed to introduce and increase its awareness among potential viewers and ideally persuade them to watch the mini-series. In addition, we also wanted to improve the association of Voyo as a producer of high-quality original content.