According to international research, 70% of all women do not recognize themselves in the images portrayed by brands, media and social. Following this, Dove called on the entire industry to stop photoshopping images and show more diverse types of beauty. It’s Dove’s mission to let true beauty stand for self-confidence rather than insecurities, which was the beginning of a unique partnership between Nina & Dove.
Nina, part of Het Laatste Nieuws its weekend edition, was the ideal partner to make Dove’s message heard. It was our common goal to put natural beauty in the picture and give women a more positive self-image, increase their self-confidence and be the best and most authentic version of themselves.
On April 13th, we published a 100% Real Nina filled with Flemish women and girls who talk about what it means to be yourself in these ‘perfect image’ times, in short entirely dedicated to real beauty. We showed women of all ages, every shape and form, with and without wrinkles and those perfect imperfections. Sharing the message that beauty is truly in the eye of the beholder and that we don’t have to put so much pressure on ourselves to always look picture perfect.
With great success because our research shows that the women who read the magazine felt more proud (+48%) of their bodies versus non-readers. They could relate themselves to the message brought by Dove and Nina and 85% of them agreed that media should portray a more realistic image of women.