Martin Baier is head of the Partner Studio & AdProduct at BurdaForward, one of the leading digital publishing houses and the first one to have its own in-house publisher content studio in Germany.
For many years Martin Baier worked on integrative brand solutions at the interface between editorial and commercial, where content-fueled cooperations were a big part of the daily work. With the knowledge acquired in his proceeding working positions, he founded the Partner Studio in 2014, an in-house start-up of BurdaForward Advertising, in cooperation with a colleague. As the first content studio, it pioneered the german market.
The Partner Studio is a in-house-unit which consults, creates and optimizes native advertising campaigns on the BurdaForward websites focus.de, The Huffington Post Germany and chip.de (among others). Through its winning concepts the Partner Studio already ran more than 250 Native Advertising Campaigns in various industries over the past two years. Due to its success the internal start-up has a team of 13 permanent employees today who are committed to fill our customers native advertising campaigns with life.