Eleni Marouli

Principal Analyst in the Technology department at IHS
Eleni Marouli

Eleni Marouli

Principal Analyst in the Technology department at IHS
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Biography

Eleni Marouli is a Principal Analyst in the Technology department at IHS and a thought leader for the global media advertising research team. Her research focuses on emerging advertising formats such as online video, mobile, programmatic buying, advertising technology, and branded content.

Eleni works closely with commercial broadcasters, publishers, financial companies and government organisations to provide expertise, advise, and help to form their digital media and advertising strategies. She is the author of the annual IAB Europe Adex Benchmark and a leading figure in shaping the research agenda for online advertising in Europe.

She is regularly quoted in the press and frequently appears on business programmes for the BBC, CNBC, Bloomberg and Sky News.

Eleni holds a BA (Hons) in Philosophy, Politics, and Economics from the University of Oxford and an MSc in International Relations from the London School of Economics (LSE).

Articles by Eleni Marouli: 

The Future of Mobile Advertising Is Native