Eduardo runs the branded content activities at CMVocento, which is on of Spain’s most prominent media groups. Co -founder and board member of the BCMA Spain (Branded Content Marketing Association). Speaker/lecturer in conferences and business schools. More than 10 years of experience in national and international companies. Specialist in generating and developing new digital businesses. Currently Director of UEStudio – Business unit of Branded Content, Native Advertising and Design-, where we and implement projects tailored to the needs of users, in collaboration with premium brands. I absolutely believe in the efficacy of good digital contents, every day we see the progress and results for media and brands.