Dr. Tanja zu Waldeck

Managing Director at BurdaForward Advertising

Dr. Tanja zu Waldeck

Managing Director at BurdaForward Advertising
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Biography

Dr. Tanja zu Waldeck is the Managing Director of the Advertising Unit of BurdaForward, one of the most successful Publishing Companies in Germany. Digital websites and apps such as FOCUS Online, CHIP and Huffington Post belong to the newly established Publishing subsidiary of Hubert Burda Media. Alongside with Martin Lütgenau, Dr. Tanja zu Waldeck is responsible for the advertising sales business, where she is particularly focusing on the further development of the content marketing strategy.

Dr. Tanja zu Waldeck started her career as a consultant at McKinsey and worked for 6 years in different business units, such as Consumer Goods, Pharma and Healthcare. By the time she expected her first daughter in 2007, she and a friend established a website called NetMoms, which is now one of the most successful platform for parents in Germany. In 2012, when the company was sold to BurdaForward (formerly TOMORROW FOCUS AG), the mother of four became a permanent part of the BurdaForward Management and took responsibility for the development of several digital websites such as FOCUS Online, Huffington Post and NetMoms. After many years of experience in the publishing and advertising business, Dr. Tanja zu Waldeck started her current position in May 2016.

All session by Dr. Tanja zu Waldeck

HOW NATIVE SHOULD NATIVE BE?

10:30 - 10:55
Native Ad Plenum, Room I