How to makes branded content stand out in a saturated media environment
"We have eight seconds. That's it. That's the amount of time you have to capture people's attention."Matthew Renzulli, the international strategy director of Th ...
Matthew Renzulli, the Strategy Director of T Brand International, the content studio of New York Times Advertising, leads a global team spanning Paris, London, and Singapore. His role involves distilling complex ideas into simple, inspiring strategies for brands across NYT's cross-platform advertising and storytelling programs.
With over a decade of experience, Matthew has played a key role in several of T Brand's renowned projects, including Google Cloud's digitization program for the NYT Morgue, MassMutual's initiative to uplift 100 Black businesses, Snap's "Taking Gen Z to the Polls," and PayPal's Kindness Contributors column.
Notably, Matthew has contributed to the success of the "Ugly for a Reason" global brand campaign for Birkenstock, showcasing his expertise in innovative and impactful storytelling. His approach to brand storytelling is characterized by curiosity, expansive thinking, and a collaborative spirit, making him a trusted consultant for C-Level/Executive stakeholders and an experienced teacher of the strategy craft. Matthew resides in Paris, France.