Goals and objectives
INOVABRA HABITAT is an accelerator/incubator for early stage start-ups owned by Bradesco, one of the leading financial institutions in Brazil. Today, more than 200 start-ups are developing new businesses inside the eight-story building controlled by Bradesco and WeWork in São Paulo, the financial capital of the country.
This branded content project was aimed to give Bradesco the chance to be perceived as more organically connected with the territories of innovation and entrepreneurship.